Cardi B is putting in the footwork as she hits the streets of New York City to promote her upcoming sophomore album, Am I the Drama?

On Saturday (Sept. 6), the 32-year-old Billboard cover star shared a video on social media showing her staging a playful, grassroots-style album sale. In the clip, Cardi sets up shop on a busy NYC sidewalk, laying out various copies of her album on a black sheet and shouting out exaggerated bargain prices to passersby.

“My label said I gotta get out in these streets and sell this album,” Cardi captioned the video on Instagram.

Wearing a Rastacap and a black While We Wait Kehlani hoodie, Cardi waves bundles of burning incense while yelling prices like a street vendor while Bob Marley’s “One Love” plays in the background.

“$9.99! You got $50 right here,” the “WAP” rapper shouts, pointing to the copies on display. “$20! $9.99 for the new ones!” She continues, “What up, y’all? We got the exclusive Cardi B new album. We got the vinyls, we got the CDs, we got the [Courtroom] Edition. $9.99!”

The Grammy winner’s fellow artists quickly flooded her comments with support and humor. Diplo joked, “I bought fourty,” while Kehlani chimed in with, “lmao sick hoodie twin” and Tyla added simply, “Girl 😂.”

Cardi B’s long-awaited sophomore album, Am I the Drama?, is set to drop on Sept. 19. The 23-track project will feature both of her Billboard Hot 100 No. 1 hits: 2020’s “WAP” and 2021’s “Up.”

Earlier this week, Cardi was honored with the 2025 Billboard Impact of the Year Award at the R&B/Hip-Hop Power Players event in Brooklyn.

She also recently appeared on the cover of Billboard, where she opened up about the anticipation surrounding her second studio album.

“I’m really one of those artists that people ask for their albums the most every year,” Cardi said. “I wouldn’t be confident if nobody asked me for my s—t. Imagine nobody asking for an album of yours? Imagine nobody asking for your music? That’s why I’m so confident.”