Bollywood actress Sanya Malhotra has added another feather to her cap by becoming the brand ambassador for Flite footwear, a popular brand under Relaxo Footwears Limited. The actress will be seen fronting the campaign for Flite’s latest festive collection, a vibrant new line blending ethnic and fusion styles, perfect for occasions such as festivals and weddings.
Sanya Malhotra becomes the face of Flite Footwear’s festive collection
The announcement comes as part of Flite’s commitment to combining style, comfort, and confidence, with Sanya representing the brand’s youthful and aspirational spirit.
Gaurav Kumaar Dua, Whole Time Director–Relaxo Footwears Limited, expressed his excitement, saying, “We are thrilled to onboard Sanya as the face of Flite. This year, we are introducing a vibrant, youth-focused range that resonates perfectly with Sanya’s personality. She represents the spirit of today’s India – youthful, aspirational, and design-conscious. Flite is a fashion footwear brand that supports people at every stage of life, helping them move forward in style and confidence. With Sanya as Flite’s brand ambassador and our new campaign, we are taking ‘Sar Utha Kadam Badha’ to a whole new level, inspiring India to walk ahead with confidence and style in every step.”
Sharing her excitement about the collaboration, Sanya Malhotra said, “I am truly excited to join the Flite family, as it stands for everything I believe in — confidence, comfort, and owning your journey. The brand’s tagline, Sar Utha Kadam Badha, celebrates moving forward fearlessly and with your own flair — values that resonate deeply with my own journey from arriving in Mumbai to becoming an actor.”
The actress, who is known for her versatile performances in films like Dangal, Badhaai Ho, and Kathal, perfectly embodies the message Flite aims to deliver through its new campaign.
Manoj Lalwani, Vice President–Marketing, Relaxo Footwears Ltd., added, “This association with Sanya is more than just a brand partnership; it’s the start of an exciting new chapter in our journey. We are taking this association to our customers with a 360° campaign designed to connect deeply across multiple touchpoints, from digital to retail, inspiring them to embrace both style and confidence in every step. With ‘Har Kadam Stylish’ as your way of life and ‘Sar Utha Kadam Badha’ as your way forward, we are confident this will translate into strong resonance and enthusiastic response from customers nationwide.”
With the campaign rolling out soon, fans can expect to see Sanya Malhotra in a refreshing new avatar, promoting footwear that blends tradition with modern flair — just in time for the festive season.
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