AMC Theatres is trying a new tactic to keep horror fatigue at bay at the fall box office as Halloween approaches.
The country’s largest theater circuit on Sept. 5 announced the launch of the “AMC Slash Pass,” a new limited-time ticketing program that coincides with a crowded line-up of genre films getting ready to unfurl between now and the end of the year.
AMC timed its news to the opening of this weekend’s The Conjuring: Last Rites. (The latest Conjuring installment doesn’t appear to need any help, and is on course for a record-shattering domestic opening of $65 million or more.)
For $66.66, the Slash Pass provides moviegoers with six admissions to use on participating horror films at AMC Theatres locations nationwide.
Through the end of 2025, guests may redeem their six admissions across multiple participating titles, or bring five friends and apply all six admissions to the same participating film, or mix and match other combinations. Online convenience fees may apply depending on the method of redemption, as well as AMC Stubs membership status.
“We’re excited to kick off the Halloween season with this new offering for horror movie fans, celebrating our fall lineup of highly anticipated new releases as well as iconic classics that launched some of the most memorable franchises in horror history,” Ellen Copaken, AMC’s senior VP of marketing said in a statement. “Horror has quickly become one of our most popular genres, especially among Gen Z audiences, who know that horror movies are best enjoyed in the comfortable, communal environment of our theatres.”
Copaken is far from wrong, although too much of a good thing can go south quickly. The horror genre is no longer the sure bet it once was. While original pics like Sinners and Weapons turned into sleeper hits this year, other 2025 horror titles, such as M3GAN 2.0, failed miserably.
Those purchasing an AMC Slash Pass can use it to see Conjuring: Last Rites, along with upcoming releases The Long Walk (Sept. 12), Him (Sept. 19) and The Strangers — Chapter 2 (Sept. 26). And they’ll be no shortage of Slash Pass offerings over the Oct. 3-5 weekend, when Good Boy, Shelby Oaks and Bone Lake all launch.
Two weeks later, Black Phone 2 begins ringing a the box office on Oct. 17, followed by Eli Roth Presents Dream Water (Oct. 24), Halloween Double Feature: Hallow Road & Vincent Must Die (Oct. 31), Keeper (Nov. 14) and Five Nights at Freddy’s 2 (Dec. 5).
Additionally, AMC’s Slash Pass can be redeemed for a handful of classic horror titles returning to more than 200 AMC locations this October as part of the circuit’s Thrills & Chills banner. They include A Nightmare on Elm Street (Oct. 1), Friday the 13th (Oct. 8), Candyman (Oct. 15), Scream (Oct. 22) and Terrifier (Oct. 19).