Levi’s has officially signed Bollywood superstar Alia Bhatt as its new Global Brand Ambassador, marking a defining moment in the brand’s journey as it reimagines denim for a new era. This powerhouse collaboration unites the iconic label with one of the most influential stars of her generation, creating a fashion-meets-film partnership that’s set to leave a lasting global impact.
Alia Bhatt becomes the face of Levi’s worldwide – A global power move in fashion and film
The announcement comes at a pivotal time for women’s fashion. Oversized silhouettes, relaxed fits, and wide-legged denims are no longer fleeting seasonal experiments but wardrobe essentials embraced across the world. Levi’s, synonymous with denim innovation, is leading this cultural shift — and with Alia at the forefront, the transition is primed to go mainstream.
Speaking on the partnership, Alia shared, “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.”
Alia’s journey makes her the perfect choice for Levi’s. Already a global name with credits in Hollywood and Indian cinema, she’s currently gearing up for two of the most anticipated films of 2025 — Sanjay Leela Bhansali’s epic Love & War, where she stars opposite her husband Ranbir Kapoor and Vicky Kaushal, and the high-octane action-drama Alpha, directed by Shiv Rawail, which is a part of the ambitious spy-verse. Both films are expected to dominate box office conversations and further elevate her global profile.
In recent years, Alia has also expanded her influence beyond the screen. From producing films under her banner Eternal Sunshine Productions to associating herself with the apparel industry through Ed-a-Mamma and walking international red carpets like the Met Gala, she has consistently redefined what it means to be a modern Indian actress on the world stage. Her collaboration with Levi’s is a natural progression, blending her cultural credibility with the brand’s vision of self-expression through denim.
“Alia Bhatt’s influence transcends film and fashion, she shapes conversations,” says Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co. “As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s® as the most relevant and desirable denim brand.”
With this partnership, Levi’s aims to evolve its women’s portfolio beyond timeless classics to include trend-driven, style-first fits. Whether it’s wide-legged staples, reinvented vintage cuts, or ultra-relaxed silhouettes, the brand is doubling down on innovation while staying true to its heritage. And now, with Alia Bhatt as its global face, Levi’s aims at not just selling denim — but making a bold statement about the future of fashion and identity.
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