Actor and filmmaker Ajay Devgan, known for his consistent efforts to innovate within the Indian entertainment industry, recently announced the launch of Lens Vault Studios (LVS) alongside Danish Devgan. This new venture aimed to explore the intersection of technology and storytelling, building a platform for content that adapts to the changing digital landscape. Ajay Devgan, who had previously invested in production houses, VFX studios, and recently co-founded the AI-driven firm Prismix, continued to expand his creative and entrepreneurial portfolio with LVS. The new studio was positioned to produce films, OTT originals, branded content, gamified experiences, and global co-productions—delivering high-quality storytelling powered by next-generation technology.
Ajay Devgan launches Lens Vault Studios with Danish Devgn for AI and VFX-driven storytelling
A Vision for a Creator-Driven Ecosystem
Lens Vault Studios was developed with a focus on original ideas, innovation, and a tech-first approach. With advanced studio facilities and a clear emphasis on intellectual property (IP), the studio aimed to support creators in developing content that resonated with both Indian and global audiences. Ajay Devgan took on the role of Chairman of the studio, while Danish Devgan assumed the role of Founder & CEO, leading the company’s creative and strategic direction.
Speaking about the vision behind LVS, Ajay Devgan said: “We wanted to build a space where original ideas were nurtured, and stories were brought to life using world-class technology. The goal was to create content that not only entertained but also elevated the standard of Indian media globally. LVS was designed to be a centre of excellence for animation, VFX, and AI-driven content.” He also highlighted his aim to empower the next generation of storytellers by creating an ecosystem that supported innovation and creativity on a global scale.
Danish Devgan Focuses on IP and Innovation
Danish Devgan, who had been involved in content production and creative development, brought a strong focus on originality and scalability. Under his leadership, LVS planned to develop a curated slate of content across genres—including fiction, non-fiction, lifestyle, branded content, and interactive storytelling formats like AR/VR.
Discussing the studio’s direction, Danish said: “At LVS, we treated original IP as the foundation of long-term value. Our aim was to build stories that were scalable, adaptive, and emotionally grounded. Whether it was live-action, animation, or immersive experiences, we wanted our stories to connect deeply with audiences while being future-ready.” He emphasized that Lens Vault Studios balanced artistic storytelling with technological innovation, creating content that reflected evolving audience preferences. With Lens Vault Studios, Ajay and Danish Devgan aimed to shape a new chapter in Indian media—one that blended creativity with cutting-edge tools and offered a platform for storytellers to experiment, innovate, and reach audiences around the world.
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