Last summer, Marc Jacobs debuted his fall 2024 collection, which exuded joy and fun. Or “Joy, Period.” as his show notes read. Fast forward to July and Jacobs followed up his optimistic lineup with debuts of the Cristina, a new handbag series available in three sizes, and his fall 2025 collection, which continued to expand his happy narrative.
The brand on Thursday has unveiled its ongoing theme with the next chapter of joy, “both as the muse and the message,” it said in a statement, with a limited-edition, artist-led capsule collection, eight cultural collaboration partnerships and immersive pop-up shop experiences that continue to explore Jacobs’ intersection of fashion and art.
A look from Marc Jacobs’ limited-edition capsule and Shut skateboard created in collaboration with artist David Shrigley.
Courtesy of Marc Jacobs
The assortment focuses on three bold capsule collections co-created over the past year with contemporary artists Derrick Adams, David Shrigley and Hattie Stewart. Each artist created their own interpretations of Jacobs signature silhouettes, spanning from the Tote Bag and Snapshot to ready-to-wear, accessories and wallets, through the lens of joy as wearable fashions. Adams’ works celebrated the color and movement through vibrant geometric styles; Shrigley brought forth wit and humor through banana motifs and Stewart leaned into a trippy take on optimism through Pop-Surrealist florals.
The Joy artists capsule features 55 limited-edition styles spanning leather handbags and small leather goods, cotton canvas tote bags, cotton ready-to-wear styles and plated brass jewelry, priced $65 to $325.
“Each piece is a celebration of self-expression and a reminder that joy is meant to be worn,” the company said in a statement.
A look from Marc Jacobs’ limited-edition capsule created in collaboration with artist Derrick Adams.
Courtesy of Marc Jacobs
In addition to the artistic capsule, the brand is expanding its world of joyful fashions by tapping eight different global partners to interpret Jacobs’ fall 2025 lineup through their own limited-edition products. The grouping features 26 products across the eight collaboration partners’ designs, with prices ranging from $25 to $325.
This includes Converse sneakers with “Joy” themed motifs; limited-edition Shut skate decks featuring the works of Adams and Stewart; Brompton bikes; a range of Crayola colored pencils in custom packaging; vibrant Moleskine journals; customized Gibson Les Paul guitars and accessories; Maxbone pet accessories and fashions, and two Barbie dolls wearing one-of-a-kind miniaturized styles from the collection. A representative for the company noted the Barbie and Brompton styles will not be available for purchase.
Converse sneakers featuring “Joy” themed motifs by Hattie Stewart for Marc Jacobs fall 2025 collaboration partnership series.
Courtesy of Marc Jacobs/Peter Rosa
To celebrate the launch, Marc Jacobs tapped photographer Nick Newbold and stylist Stella Greenspan to lens the collection, which will be featured through immersive installations and curated gallery-inspired pop-up shops at Nordstrom and The Standard High Line in New York City, Galeries Lafayette in Paris, and Isetan in Tokyo. Starting Thursday, both collections will also be available for purchase at select global Marc Jacobs boutiques and online.