TREE-RIFIC — London private members’ club Annabel’s is celebrating its sixth year of supporting the Amazon’s reforestation and restoration with a sculptural tree facade, inspired by the Brazilian rainforest.
Titled “Annabel’s for the Amazon,” the charitable initiative is done in partnership with the Caring Family Foundation and the Birley Clubs. It has raised over $6.9 million for the Amazon rainforest.
“Our creative director, Tatiana Kharchylava, has always had a poetic way of transforming our reforestation and restoration work in the Amazon into art, but this year’s design carries an even sharper message: that our survival is inseparable from the survival of the natural world and no place reflects this truth more powerfully than the Amazon rainforest,” said Patricia Caring, cofounder of the Caring Family Foundation.
The club’s facade at night.
Courtesy of Annabel’s / Tom Chambers
In addition to reforestation — the foundation has planted over 3.4 million trees and seedlings — the charity aims to support Indigenous communities in the Amazon. This year, it launched a medical bus, which aims to reach 38,000 people residing in the Amazon by the end of 2025.
“Seeing the Amazon firsthand, nothing can prepare you for the scale of devastation visible for miles and miles in every direction. It is a staggering and alarming sight. That’s why I believe every one of us must play our part, not only in healing our planet but also by standing alongside the Indigenous communities who risk everything to protect the forest for us all,” continued Caring.
Annabel’s has also launched a bespoke cocktail menu made in collaboration with Cincoro Tequila. Proceeds from each drink will be donated to the foundation.