Justin Bieber released his seventh studio album, “Swag,” in July, but that’s not the only creative endeavor of his that launched this summer — his long-teased fashion brand, Skylrk, dropped its first collection the day before the album’s release and sold out within 24 hours.
Now, the label has restocked, and that includes fresh pairs of futuristic .
Skylrk Beach Slide in Fizz.
Approved by his wife Hailey Bieber, the superstar’s fashion brand has presented easy-on, easy-off mule styles with sculptural designs; the latest drop features the Beach Slide and the Rest Slipper. The former option is an EVA molded slide featuring a cushioned footbed; the design makes a statement with a curvaceous silhouette and cutouts.
Bringing in a customization factor, the shoe comes with an interchangeable insole, which can be switched between pairs to create different combinations. Retailing for $80, the Beach Slide is offered in a Fizz green colorway and a Factory Grey option.
Skylrk Rest Slipper in Juice.
Then there’s the $120 Rest Slipper, a two-inch wedge mule featuring a cushioned heel and upper, as well as an EVA sole. Offered in two two-toned colorways, including the neutral Biscuit option and the colorful Juice option, the slipper features an undulating sole with a divot running through the middle. It’s similar to the shoe Hailey Bieber wore from the first drop as part of an athleisure look in July, though hers featured a chunkier platform with more sculpting elements conferring an especially avant-garde vibe.
Hailey Bieber in Los Angeles on July 23.
DUTCH/Bauer-Griffin/GC Images
Also offered at Skylrk at the moment are hoodies and beanies in various colors. Some of the mystery surrounding the label has now lifted, given that a password is no longer needed to access the website.
Bieber teased the Skylrk launch in April with images posted to social media, and the initial launch came on July 10. The brand has been teased and speculated about since 2023, when Bieber was first photographed wearing Skylrk-branded shoes. He was previously a part of the fashion brand Drew House, which he cofounded with Ryan Good in 2019, but announced this year that he is no longer involved with it.
When asked if he sees fashion in his future, Bieber once told WWD in 2011 at the age of 17, “Definitely, I want to eventually start a clothing line or a shoe line, something like that. But nothing is in the works right now. I’m just focusing on my music now.”
Skylrk items are available for purchase now at skylrk.com.