Crocs and Hollister are ringing in the fall season together with a Gen Z-targeted collection featuring Crocs‘ Classic Unfurgettable Clog, marking the first collaboration for the new fuzzy style.
Launching on Tuesday, the jointly created “Dream Drop” stars 20-year-old artist D4vd, the musician behind the viral hit “Here With Me” and more popular songs.
Artist D4vd for Crocs and Hollister’s “Dream Drop” collection.
The products can be seen in a campaign “set in d4vd’s surrealist dreamscape.” This collaboration extends the vision of Hollister Feel Good Fest, a celebration of music and community.
The partnership invites customers to get ultra-coordinated by pairing Hollister’s matching fleece sets with Classic Unforgettable Clogs featuring the same designs. One of Crocs’ latest creations, Millie Bobby Brown helped to debut the clog this summer as she became a global ambassador for the brand.
“As the go-to brand for the softest fleece, it only made sense to team up with Crocs, the go-to for comfort footwear. Together we’ve created the ultimate head-to-toe look for our Gen Z customer — truly something out of a dream,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co., in a statement.
Crocs x Hollister “Dream Drop” campaign image.
The collection’s set for women features a Y2K-influenced silhouette and applies a lilac-and-white bow print to Hollister’s Feel Good Fabric, with dainty flourishes coming from floral and bow embellishments. The same motif can be found on the coordinating sherpa-covered Crocs, which are adorned with a pearlescent heart on the strap.
Unfurgettable Clog featured in the Crocs x Hollister “Dream Drop” collection.
The men’s look is a castor gray and sage camo baggy fleece set featuring utility details. The accompanying sherpa Crocs are done in camo and adorned with a little zip-up bag and carabiner.
Artist D4vd for Crocs and Hollister’s “Dream Drop” collection.
“This collaboration is special because it’s born directly from knowing our customers so well. The dreamscape continues to celebrate Hollister Feel Good Fest ethos, while the patterns and colorways were inspired by what we know she and he love: bows, florals and Y2K details for her, camo and utility for him, and cozy, on-trend looks for all,” said Carey Collins Krug.