CITY THAT DOESN’T SLEEP: Kenzo decoupled its latest fashion shows, but unites its men’s and women’s collection in its fall 2025 campaign, lensed by acclaimed street photographer Bruce Gilden.
Gilden’s flash-lit, spontaneous images heighten the quirkiness of the French brand’s latest collections, which include bunny graphics, balloon trousers and mohair HotPants alongside more soigné styles like kimono and tuxedo jackets with satin trim.
Kenzo creative director Nigo had been inspired by the Japanese-influence tailoring and a 1979 rabbit drawing from the archives of founder Kenzo Takada.
“Raw urban energy” is how Kenzo describes the mood of the coed campaign, which “follows two contrasting archetypes: a preppy uptown man and a free-spirited Lower East Side girl.”
Despite glimpses of cloud-speckled blue skies amid the concrete jungle backdrop, some of the images suggest the models pictured might be coming home at dawn after an all-nighter.
Gilden spoke to WWD in 2020 about his knack for fashion photography:
“Look, I’ve been married three times. I have a flair for textiles,” he said at the time. “It’s just something innate, when you have an eye for something. I don’t know why. I’m a visual person, and I read a lot. I’m also, if I may say so myself, street smart. But I guess the visual side of my brain is much more developed than the other side.”
Kenzo conscripted Los Angeles-based creative collective Little Legs for the video content, which “echoes this energy through fast-paced sequences that follow the characters as they navigate the city,” according to the house.