Meet today’s breakout class: Maya Hawke, daughter of Uma Thurman and Ethan Hawke. Jack Quaid, son of Meg Ryan and Dennis Quaid. Zoë Kravitz, child of Lisa Bonet and Lenny Kravitz. John David Washington, Margaret Qualley, Dakota Johnson, Maude Apatow. Even Destry Spielberg is directing now.

What was once an open secret has become marketable identity — the family tree isn’t just background anymore. Legacy, in today’s Hollywood, isn’t just a perk. It’s the pitch.

For much of the last century, the industry clung to the fiction that it ran on grit and luck — a waitress discovered at Schwab’s, a Sicilian immigrant bluffing his way into a studio job, a down-on-his-luck actor who sold his dog before writing Rocky. These weren’t just origin stories. They were the dream. Hollywood didn’t run on merit, but it sold the illusion that it did — and for a while, that was enough.

Of course, family ties existed. The Fondas. The Barrymores. The Hustons. But back then, legacy was subtext — not the pitch. Nepotism worked behind the scenes, masked by coded language: “discovered at a party,” “cut their teeth on music videos,” “caught the eye of a festival programmer.” The game was rigged — but tastefully.

Now, the mask is off.

Why the shift? First, volume. Netflix alone releases over 1,300 new titles a year. Add in the rest of the streaming universe, and it’s a deluge. In that chaos, familiar names become a sorting tool. Recognition is currency. In a system addicted to pre-sold concepts, a famous last name is a form of intellectual property — instantly legible, easily packaged.

Second, the collapse of gatekeepers. Critics, studios, awards bodies — none hold the authority they once did. Algorithms and audiences rule now. And audiences, overwhelmed and wary, latch onto what feels safe. Famous parents feel safe. They don’t guarantee talent, but they signal it. Whether or not the performance lands, the casting already has.

And the dynasties don’t stop with actors. The son of a cinematographer becomes a director. A producer’s daughter becomes a studio exec. A junior agent’s godbrother lands a development deal. The public may fixate on nepo babies, but the real dynastic consolidation is happening off-camera — in writers’ rooms, on panels, at pitch tables.

But it’s not just about blood — it’s about osmosis. Kids of crew members and execs grow up on set. They learn how the room works, how to talk to agents, what to wear to Cannes, how to pitch Netflix. Their education starts long before film school and comes with a better Rolodex. They don’t just inherit access — they absorb fluency.

All of which reflects a larger cultural shift. Hollywood once sold reinvention: anyone could make it. The waitress, the stagehand, the outsider. Even if it was myth, it was an aspirational one. Today, that myth has lost its utility. What sells now is proximity. Familiarity. A sense of inevitability.

In an age of too much content, inevitability is a comfort. Audiences don’t want to vet 500 emerging talents — they want one they already know. The industry feels the same. Why take a chance on an unknown playwright when you can have Ben Platt — son of uber-producer Marc Platt — write it, star in it, or both?

The dream was once that anyone could make it. Now the dream is already cast.