The U.S. division of global entertainment lifestyle platform company HYBE, HYBE AMERICA, has named Jenni Pfaff as the new chief people and transformation officer. Pfaff, who is based in the company’s Los Angeles office, will report directly to HYBE AMERICA CEO and chairman Isaac Lee.  

“A strong company culture is a top priority as we continue to build HYBE AMERICA,” said Lee in a release. “Attracting and retaining top talent and providing them with a fulfilling work environment will help us succeed as a company. I believe in a collaborative environment and am always mindful of the impact our business has on various audiences. Given Jenni’s strong background, I’m confident we will be good partners in building a company that is a magnet for artists, employees, and partners.” 

In her new role, Pfaff will oversee all human resources functions, including recruiting and hiring, training and development, employee relations, performance management, feedback and coaching, and related initiatives. She will also lead internal corporate communications efforts. In conjunction with Lee, Pfaff will focus on further developing HYBE AMERICA’s creative and collaborative company culture built on trust, transparency, and empowerment, according to the company.  

“I’ve always been a builder,” said Pfaff in a release. “Leading through compassion and creating the best possible work environment is a priority for me. One of the things that attracted me to HYBE AMERICA was the chance to be part of one of the most exciting and fastest-growing parts of the music and entertainment business.” 

Prior to joining HYBE, Pfaff served as executive vp of strategy, integration and operations at Warner Chappell Music since 2019. She oversaw the Business Intelligence division, enabling data-driven decision-making to better serve the company’s songwriters, and worked closely with Warner Music’s technology department and senior leadership to enhance the company’s technology portfolio. 

Earlier in her career, Pfaff held positions at PwC, Activision Blizzard and Northrop Grumman. She holds a Bachelor of Science degree in psychology and a master’s degree in industrial-organizational psychology, and is a certified executive coach.