Deepak Tijori is on cloud nine as he has been nominated for the Best Actor award at the Independent Short Awards, Los Angeles, USA for his role in the short film Echoes Of Us. Bollywood Hungama exclusively spoke with him last month on this honour when he also opened up on his 2024 directorial Tipppsy. The film is yet to be released on an OTT platform.
EXCLUSIVE: Deepak Tijori on Bollywood’s OTT crisis: “Humne ek dinosaur khada kar diya hai; now we don’t know how to feed it”; hails Aamir Khan for releasing Sitaare Zameen Par on YouTube: “I wish it does DHAMAKEDAAR business, so that it gives us an opportunity”
When asked whether it’s been a struggle to get a streaming partner, Deepak Tijori confessed, “Yes, it is a struggle. This is despite the fact that we have an 8.2 rating on IMDb. Many gave us 3, 3.5 and even 4 stars. We didn’t have the money to buy ratings or self-buy tickets (laughs). This means that the film was liked organically and this should have been considered.”
Deepak Tijori continued, “I don’t have access to these people and the same goes for Raju ji (producer Raju Chadha). Earlier, he made Torbaaz (2020), which was released directly on Netflix. But those who managed on his behalf have left his company. He left it on me and I don’t know anyone in the studios. I also don’t know the marketing agencies. But I hope that someday some miracle happens and we can show the film to a large number of people.”
Recently, Aamir Khan took the path-breaking step of releasing his film Sitaare Zameen Par directly on YouTube. What are Deepak Tijori’s thoughts on this move? He replied, “It’s a very good thing and it’s also something that Aamir can do. He has been gutsy with regard to his choices. That is a bold step and I wish him best of luck. I am very happy to know that his film has done very well in cinemas. Hence, he has proved that if there’s good content, then audiences would flock to the theatres. I wish that it does dhamakedaar business on YouTube, so that it gives us an opportunity.”
Deepak Tijori confessed that he also had the desire to release Tipppsy on a pay-per-view model on YouTube, “I told Raju ji and whether we should also plan the same strategy. He told me, ‘Woh Aamir Khan hai. Woh kar sakte hai. How will we recover?’. I agreed with him.”
Nevertheless, Aamir’s bold step can give a lot of hope to many, feels Deepak Tijori, “It’s a start. Every producer I meet today is suffering immensely. They tell us, ‘Humne ek dinosaur khada kar diya. Now we don’t know how to feed that dinosaur’. There has to be some way to get out of this mess.”
More Pages: Tipppsy Box Office Collection
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