Music icon Karan Aujla, the most streamed Punjabi artist in 2024, made history today by bringing Punjabi music into the global mainstream with the release of his new album P-POP CULTURE via Warner Music Canada/Warner Music India. A fearless mix of Punjabi pop and hip-hop, the album isn’t just music – it’s a cultural revolution, cementing Punjabi Pop Culture, or P-Pop, as a global force.

Karan Aujla drops P-POP Culture, the album turning Punjabi Pop into a global movement

Coinciding with the album’s release, Aujla unveiled his visually striking new video for the song ‘For a Reason’. His recent single ‘MF Gabhru!’ is dominating charts and topping Punjabi playlists, building unstoppable momentum for the album.

P-POP CULTURE is the dual force of Karan Aujla himself – raw and refined, heart and hustle. One side delivers pop melodies drenched in love, nostalgia, and vulnerability. The other ignites with hip-hop fire, where bars hit hard and truths hit harder. It tells the story of a world-class performer lighting up global stages, and the story of a boy who lost his parents young, who left a village behind but carried it in every word he wrote. His pen is sharper than pain, louder than loss. His voice is a bridge between where he’s from and where he’s headed. This isn’t just music – it’s heritage turned global.

Across 10 tracks, P-POP CULTURE is both a tribute to the soil that raised Karan Aujla and a call to the world to embrace the sound of a new revolution. It marks the rise of P-Pop – not just a genre, but a culture, a movement.

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