A foreign online store targeting Saudi consumers has been shut down by the Ministry of Commerce for selling counterfeit gold bullion. The move highlights growing regulatory vigilance to safeguard online shoppers from deceptive practices, especially those involving precious metals.
Violation detected: Counterfeit gold peddled at half market value
The Ministry of Commerce uncovered a serious violation involving an online store operating outside Saudi Arabia. The platform was actively promoting and selling fake gold bullion to consumers within the Kingdom. Marketed at prices significantly lower than standard rates—nearly 50% below market value—the products were falsely presented as genuine gold.In reality, the items were copper-based and merely coated with gold to mimic authentic bullion. The intention was to mislead buyers into believing they were purchasing legitimate precious metals. These fraudulent practices directly targeted Saudi shoppers and violated established consumer protection standards.
Immediate action taken in coordination with authorities
Upon detection of the fraudulent activities, the Ministry acted swiftly and decisively. Working in coordination with relevant authorities, the online store was blocked from operating in Saudi cyberspace. This intervention was aimed at halting the deceptive trade and preventing further consumer harm.The Ministry cited violations of the E-Commerce Law and its executive regulations, emphasizing that these laws are designed to maintain a fair and transparent digital marketplace. By blocking the store, officials reinforced their commitment to upholding the integrity of e-commerce within the Kingdom.
Advisory to consumers: Verify before you buy
In response to the incident, the Ministry of Commerce issued a strong advisory to all consumers in Saudi Arabia. Shoppers were urged to exercise caution when engaging with online platforms—especially those based overseas or operating without proper verification.Consumers were specifically encouraged to use the “Enquiry on E-Commerce Documentation” service available through the Saudi Business Center platform. This official tool helps buyers confirm whether a store is registered, legitimate, and compliant with Saudi regulations.The Ministry further advised avoiding any dealings with unverified websites, anonymous social media accounts, or unknown online sellers—measures considered essential to avoid falling victim to scams, particularly those involving high-value items such as gold.