What do Roger Federer and Cate Blanchett have in common? They’re both global brand ambassadors for Uniqlo.
The tennis legend has been associated with the Tokyo-based retailer since 2018, but the Academy Award, BAFTA and Golden Globe-winning actress has just signed on as the newest addition to the company’s roster.
Blanchett, a perennial member of many best-dressed lists who is known for her collaborations with luxury brands including Louis Vuitton and Giorgio Armani, will work with Uniqlo on the LifeWear collection, which supports humanitarian efforts worldwide.
“Ms. Blanchett is among the greatest actors of her generation — on stage and on screen,” said Tadashi Yanai, founder, chairman, president and chief executive officer of Fast Retailing, Uniqlo’s parent company. “But our admiration goes beyond entertainment. Her passion and engagement are evident in her contributions as a role model for women and her mentorship of emerging film and theater artists, as well as her long-standing commitment to humanitarian and environmental causes. Through our partnership, we will work together to make positive changes in the world around us.”
Blanchett said she values Uniqlo’s ambition to “make life better through its LifeWear apparel. I am energized by the opportunity to help Uniqlo advance important aspects of its LifeWear philosophy — supporting the next generation, playing a part in highlighting and combating the ongoing global displacement crisis, giving back to communities, and finding meaningful ways to contribute to a more equitable world. On top of that, to creatively reconnect with Clare Waight Keller and to be in dialogue with Uniqlo global brand ambassador Roger Federer is a privilege indeed.”
Waight Keller was named Uniqlo’s creative director last September. Blanchett had been a champion of Waight Keller’s designs during her time at Givenchy and has also been photographed more recently wearing pieces from her Uniqlo collections. “Under Clare Waight Keller’s creative direction, the brand personifies enduring style — clever, beautiful, lasting clothing for every day,” Blanchett told WWD.
Koji Yanai, group senior executive officer of Fast Retailing, said that one of the primary roles of the company’s ambassadors is to promote LifeWear around the world.
“Ms. Blanchett is frequently named on international best-dressed lists for her iconic style, so from this perspective alone, she is a great fit,” he told WWD. “However, being a Uniqlo global brand ambassador is about more than style. All our ambassadors are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all. We are inspired by Ms. Blanchett’s global accomplishments and credibility, gained through passionate engagement on important topics like the environment, displacement, and equality in society, and for her great contribution to the arts and creativity. We are certain she makes an ideal Uniqlo global brand ambassador.”
He said she will appear in the Uniqlo marketing campaigns and will also be featured in the company’s newest LifeWear Magazine, which is free to customers and will be available in Uniqlo stores around the world beginning Aug. 29.
One thing he didn’t confirm, however, is the creation of a Cate Blanchett-Uniqlo collection somewhere in the future. “There are no plans to announce at the moment,” he said. “However, in the past, we have had great success with contributions to LifeWear product design from other Uniqlo global brand ambassadors including Roger Federer and Adam Scott.”
Blanchett is noted for her roles in films including “Tár,” “Carol,” “The Aviator,” “Blue Jasmine” and “Elizabeth,” as well as her work on Broadway. Outside of her acting career, she has also served as co-artistic director and co-CEO of the Sydney Theatre Company and as cofounder of production company Dirty Films. She also serves as a global goodwill ambassador for the UNHCR, the U.N. Refugee Agency, is a member of the Earthshot Prize Council, the inaugural ambassador for Wakehurst’s Millennium Seed Bank, and she supports numerous conservation and industry bodies including the Australian Conservation Foundation, the Actors Benevolent Fund, the SAG-AFTRA Foundation, and the Australian Wildlife Conservancy.