Alice + Olivia by Stacey Bendet has enlisted model Brooks Nader and her sisters Sarah Jane, Grace Ann and Mary Holland to star in its “The Confidence” campaign.
Centered around denim staples, the collection debuts nine fits, each designed to make finding and repeating the perfect pair simple across washes and fabrics, according to the brand.
“Great jeans are a game changer in every woman’s wardrobe; I’ve always believed in the power of pants (and jeans) to change how a woman feels about herself each day.…The Nader sisters were the perfect muses for ‘The Confidence Campaign.’ They are women who lift each other up and bring positive energy wherever they go,” Bendet said via statement.
The Nader sisters for Alice + Olivia.
Courtesy of Alice + Olivia
Options in the collection include The Amazing Jean (low-rise, baggy); The Beautiful Jean (high-rise, bell), and The Cute Jean (high-rise, skinny), each designed to offer a specific fit while signaling a mood. Inside every waistband, an embroidered message, “You Look Beautiful,” reinforces the collection’s mission to merge style and self-assurance.
The campaign, according to the brand, was meant to emphasize that once a shopper finds a fit they love, sizing and proportions remain constant in other fabrics and washes. This strategy is intended to simplify denim shopping, especially across evolving trends such as low-rise, bootcut or wide-leg silhouettes.
The Nader sisters for Alice + Olivia.
Courtesy of Alice + Olivia
“Stacey designs for the ‘That’s Me!’ mirror moment. That’s the heart of this campaign — shared confidence that lifts women up. We absolutely love these jeans and we want every woman to look and feel this good,” the Nader sisters said via statement.
Price points range from $295 to $395, positioning this denim collection firmly within the premium space. Pieces are now available online at aliceandolivia.com and through select retailers, including Saks Fifth Avenue and Bloomingdale’s.
Brooks Nader for Alice + Olivia.
Courtesy of Alice + Olivia
The campaign comes to light just days ahead of Hulu’s “Love Thy Nader” show, which is scheduled to debut on Wednesday. Executive produced by Jimmy Kimmel, the Hulu series will follow the Nader sisters as they leave their hometown of Louisiana and move to New York City.
“We came from nothing, armed with nothing but grit, ambition and a wild belief that we could make it in our dream city,” Brooks Nader told WWD via email. “Now we’re here, chasing the kind of over-the-top, pinch-me dreams that feel impossible — until you realize they’re not,” she said.
The Nader sisters for Alice + Olivia.
Courtesy of Alice + Olivia