Post Malone is the latest star of Skims‘ newest mens’ collection campaign, featuring zip-up hoodies, heavyweight fleece joggers and basic T-shirts among other styles. The collection is available on Thursday in stores and online.

The campaign, lensed by photographer Theo Wenner and captured in Utah, features the “Congratulations” singer styling pieces with the Kim Kardashian-cofounded brand’s heavyweight fleece fabrication. The fabric is described by Skims as a premium, innovation-driven material debuting for the first time in the brand’s menswear line.

Skims’ heavyweight fleece fabrication is designed with warmth, durability and elevated comfort in mind, projecting into the forthcoming fall and winter seasons. Fleece merges a rugged sophistication with everyday staples.

This new collection also introduces a limited-edition selection of Realtree camouflage-printed styles, adding underwear, T-shirts and fleece separates to Skims’ collection of signature silhouettes.

The collection is rounded out with relaxed lounge pieces, blending tactile softness with the brand’s focus on fit, ease and contemporary practicality.

Since first introducing menswear in October 2023, with a campaign fronted by soccer star Neymar Jr., Skims’ roster of campaign stars and collaborators has grown with the likes of Donovan Mitchell, Usher and more stars. Prior to 2023, the creative team behind Skims spent three years crafting pieces for the menswear line.

“We didn’t want to launch a new category until we believed we had a truly disruptive product to take to market. We know the demand is there,” Jens Grede, cofounder and chief executive officer of Skims, said in 2023. “It is our best-kept secret that currently almost 10 percent of our customers are men. They come for our unisex collections, such as Boyfriend, Sleep and Cozy. We are so excited to be able to give our customer broad choice and unbelievable comfort.”