Calvin Klein announced its fall 2025 collection on Tuesday, with a campaign starring K-pop star Mingyu of Seventeen. The photos highlight the brand’s newest offerings in denim and underwear, introducing an updated logo design that expands Calvin Klein‘s graphic identity.

Mingyu, who also appeared in Calvin Klein’s spring 2025 and fall 2024 campaigns, is seen modeling pieces such as the updated 90s Straight Jean, the 90s Trucker Jacket and the CK Emblem Patch Tee. The new collection also includes the Slim Jean, designed for a close silhouette, the Carpenter Jean cut in rigid straight-leg cotton, and the 90s Taper Jean with a tailored low-rise.

Underwear continues to represent a strategic category for the company. The new Heritage Cotton line, highlighted in the campaign, was updated with Calvin Klein’s recognizable logo waistband and vintage design elements. Meanwhile, the Icon Cotton Stretch Trunk debuts technical improvements with a stitch-free Infinity Bond waistband, durability-focused reinforcement and a supportive contour pouch.

In apparel, the collection highlights wardrobe basics and logo-driven pieces, including a striped viscose button-down shirt marked with a chest monogram and the Monogram Logo Tee, cut for everyday wear.

The launch comes at a time when Calvin Klein continues to refine its messaging around core categories while broadening cultural relevance. In recent years, the brand’s campaigns have featured prominent celebrities, releasing viral campaigns with Jeremy Allen White, BTS member Jungkook and Blackpink’s Jennie.

In the last few years, K-pop stars have emerged as favored selections for ambassadors in luxury fashion brands, highlighting the increasing worldwide impact of K-pop. Prestigious luxury labels such as Chanel, Dior, Louis Vuitton, Givenchy, Gucci, Celine and others have revealed their own K-pop representatives.

The fall 2025 campaign is now available on calvinklein.com.