Citizens of Humanity and Moda Operandi are ready to introduce Bloom, a limited-edition capsule rooted in purpose, craftsmanship and a deep connection to the land. Designed for modern, town-to-country living, the collection of apparel and homeware reimagines everyday denim through the lens of regenerative agriculture.
The collection features homeware items such as denim placemats, napkins, coasters and a farmer’s market tote. The apparel includes Libby Overalls, a utility cinched jacket, Winslow Jean, Gilo Polo, Varra Henley, a maxiskirt, Loretta Ruffle Top, the Genova Bootcut Jean and an apron.
“In creating Bloom, we wanted to explore what it really means to live regeneratively — beyond how we design, to how we gather, cook, host and connect,” said Marianne Gallagher, creative director of Citizens of Humanity. “We have created something that is well-rounded and rooted in the belief that regeneration is not just environmental — it’s human. It’s important to create beautiful things with the soil’s best interest in mind. It’s about slowing down, being intentional, and enjoying the beautiful things available to us, while also leaving things better than we found them.”
A denim look from the Bloom collection from Moda Operandi x Citizens of Humanity.
Courtesy image
The inspiration for the capsule emerged from a trip last year to Bloom Farm hosted by Citizens of Humanity. Bloom Farm, a 300-year-old property nestled in Pennsylvania’s Oley Valley, is two-and-a-half hours from New York City. The farm is known for its slower pace and deep-rooted commitment to restoration. Over the past two years, Bloom Farm has planted 1,600 chestnut trees in an effort to revive a species nearly decimated by a non-native fungal disease.
The 13-piece capsule ranges in price from $138 to $250 for the homeware pieces and $158 to $498 for the apparel. It became available to Moda Operandi and Citizens of Humanity’s VIP customers Sunday and will launch on modaoperandi.com and citizensofhumanity.com on Tuesday.
“The capsule grew organically after the Citizens team invited me to stay at Bloom Farm,” said Tatiana Hambro, Moda Operandi’s editor at large. “It was far from your average brand trip — ask anyone there. I left deeply inspired by Citizens’ regenerative cotton program. Not to mention Bloom Farm itself, which is a uniquely special place. No one needs convincing that Citizens’ jeans are great from a style perspective, but it felt like there was another important — and hopefully inspiring story to tell. Though the pieces, like dungarees and placemats for casual family dining, come inspired by the farm, the idea is they easily translate to stylish everyday living — no matter where you are. In that sense, you can take some of the magic of Bloom Farm with you.”
Overalls from the Bloom collection from Moda Operandi x Citizens of Humanity.
Courtesy shot
“Following the success of our Aising Camps x Mama Farm collaboration in 2023, we had reason to believe the ‘farm-to-fashion’ concept — done in a uniquely Moda way — would continue to resonate with our customer,” said Marc Rofsky, buying director of ready-to-wear at Moda Operandi. He said the Moda customer is extremely loyal to the Citizens of Humanity brand, and has returned season after season as the collection expands beyond denim into a wardrobing resource.
Homeware from the Bloom collection from Moda Operandi x Citizens of Humanity
Courtesy image
Chestnut brown stitching appears throughout the assortment as a symbol of Bloom Farm’s commitment to the regenerative process. Most of the pieces are created using regenerative cotton sourced from Citizens of Humanity’s owned farms and dyed with one of the brand’s newest innovations, Eco-Indigo, a cleaner lower-impact approach to denim dyeing.