L’Oréal Paris has introduced the latest chapter of its global Lessons of Worth series with a new digital film featuring brand ambassador Aishwarya Rai Bachchan. Building on a legacy of more than 50 years, the campaign continues to highlight the message of self-worth with the tagline, Because I’m worth it.
Aishwarya Rai Bachchan champions inner confidence in L’Oréal Paris’ new campaign: “Because I’m worth it”
In the film, Aishwarya Rai Bachchan reflects on the rising impact of social media on how people perceive their self-worth. She cautions against relying on likes, comments, and online validation as measures of value. Instead, her message encourages viewers to turn inward, recognize their own worth, and embrace the belief that they are truly worth it.
The Lessons of Worth series reflects L’Oréal Paris’s continued commitment to tackling the evolving challenges faced by women in today’s digital world. By amplifying authentic ambassador voices, the campaign addresses themes of self-confidence, resilience, and individuality, while challenging restrictive beauty standards and definitions of success.
“Today, a large percentage of Indian women’s self-worth is negatively impacted by social media. Aishwarya Rai Bachchan’s powerful edition of the iconic ‘Lessons of Worth’ series addresses this issue,” says Dario Zizzi, General Manager, L’Oréal Paris India. “In her testimonial, she calls upon all Indian women to believe in their self-worth regardless of the pressures of social media and social validation. This campaign is a powerful step in our constant endeavour to partner with Indian women on their journey of self-worth.”
L’Oréal Paris’ message serves as a reminder for women to believe in their self-worth and recognize their value as individuals. To strengthen this message, the brand has brought together its ambassadors to share personal testimonials. They reflect on how the iconic tagline — Because You’re Worth It — has empowered them in their own journeys. Two years ago, actress Viola Davis fronted the campaign, and now a new series of inspirational stories is being shared by global spokespersons including Kate Winslet, Liya Kebede, Nikolaj Coster-Waldau, Camila Cabello, Yseult, Leila Bekhti, Bebe Vio, Nidhi Sunil, Helen Mirren, Jane Fonda, Eva Longoria, and Andie MacDowell. Together, they highlight what the words mean to them and encourage women everywhere to embrace the same belief.
With this release, L’Oréal Paris reaffirms its role not only as a beauty brand but also as a platform for meaningful dialogue and cultural change. By blending innovation with advocacy, the campaign seeks to inspire women everywhere to embrace their power, define their worth, and carry confidence into every part of their lives.
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