Each August, tennis fans — and those who just like to be where the action is — flock to central Queens, N.Y., for the U.S. Open. New to the scene or need a refresher? Here’s a guide to what’s happening at and around the USTA Billie Jean King National Tennis Center in Flushing Meadows-Corona Park this year.

Fan Week

The U.S. Open kicks off with Fan Week, a free lineup of events, open to the public, before the competitive main draw matches heat up the courts. A traditional Chinese Lion Dance, performed by the Chinatown Young Lions Dance Group, will open the week on Monday morning, and the dancing continues later that night with the first U.S. Open Silent Disco.

Fan Week will feature the open mixed doubles championship, player practice sessions, the qualifying tournament, happy hours and pop-ups, before closing out with a block party headlined by DJ D-Nice on Friday.

Brand Activations

Cadillac will host a showroom throughout the tournament to showcase the Lyriq, Optiq, Vistiq and Escalade IQ electric vehicles. Fans are also invited to immerse themselves in an interactive experience by placing themselves into the iconic U.S. Open theme art. The art was created by Melissa Koby, the first Black theme artist in U.S. Open history, and features the silhouette of Althea Gibson, who broke the tennis color barrier at the 1950 U.S. National Championships.

On Sept. 4, Ayan Broomfield will host a pre-match cocktail in the Cadillac suite for her initiative Ayan’s Aces, bringing together Black female athletes and influencers. The luxury brand will also present “Tiebreak Talks,” a U.S. Open-produced social series where influencer Lucas Brody will interview notable figures like Cadillac Brand Ambassador Frances Tiafoe, Lisa Leslie, Scott Evans and others. The series will be available on Cadillac’s YouTube channel and Instagram.

Evian, the official water of the tournament for 39 years, is introducing a limited-edition menu created by Michelin-starred French restaurateur Daniel Boulud and American tennis star Frances Tiafoe. The menu will be available at Restaurant Daniel in New York City during the tournament’s Semifinals and Finals weekend. Fans can purchase the Big Foe Treat Box by Chef Daniel via Goldbelly to taste the menu at home.

After hosting pre-U.S. Open events in Montauk early in August, La Roche Posay will promote its UV Pro Sport sunscreen throughout the tournament with strategic partnerships with elite athletes such as Frances Tiafoe, Madison Keys, Taylor Fritz and global ambassador Jannik Sinner. The brand will offer complimentary skin checks with dermatologists at its on-site activations.

Ralph Lauren is celebrating its 20th anniversary as the official outfitter and sunglass sponsor of the U.S. Open. The brand will welcome guests at its hospitality suite, where they will have the chance to take part in Ralph Lauren’s Create-Your-Own program, which allows fans to personalize Polo apparel and accessories, like Oxford shirts, fleece, caps and more, at the tournament or online at ralphlauren.com. While waiting for their custom items, customers can enjoy the U.S. Open and will receive a notification when their orders are ready for pickup.

Food Village

Lavazza is back as the official coffee sponsor of the U.S. Open. Look out for the Italian brand’s Coffeetail Bar, which will serve traditional coffee and espresso drinks, as well as espresso martinis and accompanying sweet snacks. There will also be a promo booth hosted by Lavazza robot Luigi, who guests can challenge to a tennis match on court six.

Other beverage options from U.S. Open partners include Moët & Chandon served in golden goblets, available at Champagne carts, as well as a new Ice Mimosa cocktail at the Clubhouse Bar. There’s also an Aperol Apé Truck near court five and the Heineken Red Star Patio Café.

The tournament’s onsite dining options will again feature a lineup of the city’s beloved restaurants, including CQDQ — a new concept from Simon Kim’s Coqodaq, which will again serve its popular “The Golden Set: 24 Karat 6-Piece” chicken nugget dish — Robbie Felice’s pastaRamen, and the debut of José Andrés Group in partnership with Dobel Tequila. Other chefs returning to the Food Village include Kwame Onwuachi, David Burke, Josh Capon, Pat LaFrieda, Masaharu Morimoto and more.

Arts & Culture

While you’re out in Queens, take advantage of the cultural offerings around Flushing Meadow Park. At the Queens Museum, the World’s Fair inspired solo exhibitions by artist duo Abang-guard and artist Umber Majeed, and the museum’s iconic “The Panorama of the City of New York” exhibition is celebrating its 60th anniversary. For family-friendly outdoor breaks, there’s also the Queens Zoo a short walk from the tennis stadium.

Manhattan Hotel Experiences

The Lotte New York Palace is offering guests a “Game, Set, Sparkle” package, available Tuesday through Aug. 25. The experience includes a two-night hotel stay; two VIP tickets to the Palace Invitational on Thursday with appearances from tennis players Carlos Alcaraz, Madison Keys, Taylor Fritz and Sloane Stephen; a diamond tennis bracelet, and bottle of Moët & Chandon.

Over at The Plaza, Lacoste has partnered with the hotel to offer visitors a tennis-inspired Afternoon Tea, available through Sept. 10. The menu is inspired by the recently launched Le Café Lacoste and features brand-inspired bites, including small sandwiches like “The Court Side Cucumber” and “Le ‘Croc’ Monsieur,” and sweets like “Game. Set. Citrus. lemon cake” and “Earl Grey Tea Break Macarons.”

On Wednesday, The Shelbourne Sonesta Hotel will host a Fan Week experience on its Vintage Green rooftop. Karen Khachanov and other pro players will be onsite for a meet and greet, and guests can play virtual tennis matches while drinking Grey Goose‘s signature tennis-coded Honey Deuce cocktail.

Still in Manhattan?

Stop by Grand Central’s Grand Brasserie between Aug. 24 and Sept. 7 to watch the U.S. Open’s biggest matches, served with — what else? — a Honey Deuce cocktail.