The cinematic battlefield is set as District by Zomato teams up with Yash Raj Films (YRF) for the highly anticipated action saga, War 2. This unique collaboration introduces an immersive fan engagement experience within the District app, centered around the film’s headline showdown: Hrithik Roshan vs. Jr NTR.
Hrithik vs Jr NTR: District by Zomato brings fans into the War 2 battle
Under the Movies section of the District app, users can now transform their in-app journey into a digital arena, officially drawing battle lines and showcasing their fandom. Fans can choose their champion and join either Team Hrithik or Team Jr NTR, building a community around the movie’s core conflict and amplifying the on-screen rivalry.
Engaging further with fans, lucky users from each team will receive exclusive official merchandise from War 2. Commenting on the collaboration, a District by Zomato spokesperson said, “We are excited to collaborate with YRF to engage with War 2‘s epic community. This collaboration echoes our sentiment moving past passive consumption and actively building and engaging with communities through deeper cultural interaction. By giving fans a direct stake in the biggest cinematic showdown of the year, we are not just facilitating ticket sales, we are creating an immersive, unforgettable experience that begins well before the first frame hits the screen.”
Manan Mehta, Senior Vice President – Marketing And Merchandising at YRF, added, “At YRF, we believe in telling our stories beyond the screen. For our movie War 2, the 6th film in the YRF Spy Universe, our aim was to elevate the ‘two-hero’ narrative and invite fans of Hrithik Roshan and Jr NTR to be a part of the story before it even begins. District resonated with our vision and our idea – ‘choose your side’ and integrated it into a dynamic, in-app fan experience that brings the heart of our film’s conflict to life. It’s rare to find a partner who can match our ambition and co-create something so culturally resonant and fan-first.”
The fan experience also includes Hotlist reminders, social and digital engagements via the talent, and UGC content, ensuring fans remain actively involved in the lead-up to the film’s release.
The War 2 fan experience is now live on the District app. To join your favorite star’s team and gain access to exclusive merchandise, fans can download the app and step into the ultimate cinematic showdown.
More Pages: War 2 Box Office Collection , War 2 Movie Review
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