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    HomeFashionEXCLUSIVE: Broadway’s ‘Mamma Mia!’ Gets Its Own Swimwear Collection by Andie

    EXCLUSIVE: Broadway’s ‘Mamma Mia!’ Gets Its Own Swimwear Collection by Andie

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    Andie takes center stage in its new partnership with Broadway‘s “Mamma Mia!” as the show’s official swimwear partner, coinciding with the musical’s revival in New York City.

    For the new partnership, the direct-to-consumer swimwear brand launches a capsule collection inspired by the show. The capsule collection features Andie’s supportive pieces — the Amalfi and the Malibu — in a limited-edition Kalokari pink, inspired by Villa Donna, the fictional Grecian setting of “Mamma Mia!”

    Lena Owens, Amy Weaver and Haley Wright for Andie Swim x “Mamma Mia!”

    Michaelah Reynolds

    “At Andie, we believe swimwear should make you feel like the main character in your own summer story. Partnering with ‘Mamma Mia!’ felt like the perfect match,” Melanie Travis, founder and chief executive officer of Andie, told WWD in a statement.

    “The film’s sunny Greek scenery, fun-loving vibe, and sense of freedom are everything we want our customers to experience when they wear this collection.” The collection officially launches on Thursday.

    Andie Swim x

    Lena Owens, Amy Weaver and Haley Wright for Andie Swim x “Mamma Mia!”

    Michaelah Reynolds

    Andie, which launched in 2017, expanded its reach in 2025 with the acquisition of Richer Poorer, the Los Angeles-based Essentials Label. Along with the new brand acquisition, Andie’s partnerships and collaborations have grown over the last year as well.

    In May 2024, the swimwear brand collaborated with actress, writer and producer Mindy Kaling on the “Summer Camp: Mindy x Andie” collection, featuring 51 pieces of swimwear essentials, cover-ups and more.

    Andie Swim x

    Lena Owens, Amy Weaver and Haley Wright for Andie Swim x “Mamma Mia!”

    Michaelah Reynolds

    Other collaborations with Andie include the brand’s partnership with Land’s End from last March. The limited-edition collection included a bouquet of floral designs, with equal parts Andie swimwear sensibility and Land’s End design.

    “Mamma Mia!” is returning to Broadway for a limited summer engagement, officially opening on Thursday. The show will be staged at its original Broadway home, the Winter Garden Theatre, and will run through Feb. 1.



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