L’Oréal Paris, the world’s No. 1 beauty brand, has officially unveiled its latest innovation in haircare – the Glycolic Gloss Range – with Alia Bhatt stepping in as the face of the brand’s haircare category for the first time. The mega launch marks a new chapter in the star’s association with L’Oréal Paris, where she already serves as a global brand ambassador.
Alia Bhatt joins L’Oréal Paris Haircare as face of new Glycolic Gloss range; reveals her secret to 3X shinier hair
The campaign showcases Alia revealing her trusted secret to achieving exceptionally glossy locks – the four-step Glycolic Gloss Routine. This includes a shampoo, conditioner, rinse-off acidifier spray, and leave-in serum, all powered by Glycolic Acid. The formulation promises restored hair quality and up to three times glossier hair.
Going beyond just a beauty statement, the Glycolic Gloss campaign frames glossy hair as a modern expression of confidence, individuality, and ambition. To ensure its empowering message reaches women across the country, L’Oréal Paris will release the tagline “Shine Aisa, Sapne Jaisa” in eight Indian languages – Hindi, Marathi, Bengali, Telugu, Gujarati, Assamese, Kannada – alongside English.
“Shiny, glossy hair is a fundamental expression of confidence. With the new Glycolic Gloss range, we at L’Oréal Paris envision every woman embracing her journey to self-confidence through her glossy hair,” said Dario Zizzi, General Manager, L’Oréal Paris India. “And Alia, for us, embodies this vision effortlessly – she is radiant, dynamic, and unapologetically confident.”
The launch further cements L’Oréal Paris’ reputation for beauty innovation, offering high-performance, scientifically formulated solutions that empower women to look and feel their most confident every day.
For Alia Bhatt, the campaign comes at a particularly exciting time in her career. The actress is gearing up for the release of Alpha, an action-packed spy thriller and an integral addition to the YRF Spyverse, where she stars alongside Sharvari. She also has Love & War on the horizon – a much-anticipated romantic drama directed by Sanjay Leela Bhansali, in which she shares the screen with her husband Ranbir Kapoor and Vicky Kaushal.
Balancing global brand endorsements and big-ticket Bollywood projects, Alia continues to shine as one of India’s most versatile and bankable stars – both on and off the screen. With the Glycolic Gloss campaign, she’s now set to inspire a new wave of women to embrace their glossy-haired confidence.
Also Read: Alia Bhatt joins hands with Amazon Prime Video for young adult drama: Report
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