August 14 will see the release of not just the Hrithik Roshan-Jr NTR starrer War 2 but also Rajinikanth’s Coolie. We asked trade experts about it and also whether its Hindi version has chances to excel despite opposition in the form of War 2.
Will Coolie manage to excel in the Hindi version despite opposition from War 2 and will the Aamir Khan factor help in attracting audiences? Trade experts share their views
Trade veteran Taran Adarsh said, “I have humongous expectations from Coolie. Look at the kind of advances that this film has had. And look at the craze for Rajinikanth; it is humongous. He’s something else. With due respect to all other actors, he’s the ultimate star that we have today.”
Talking about the Hindi version, he stated, “Coolie in Hindi would be the second choice. But the box office can surprise. August 15 can be excellent for both films.”
Film exhibitor and distributor Akshaye Rathi agreed, “In terms of opening, it would be War 2 which would dominate the first weekend purely because of the star power of Hrithik Roshan in the Hindi-speaking market and also because of the unprecedented showcasing that War 2 would get. After the first weekend, it’s always the question of content. Between the two films, whichever has better engagement for the audience will become the lambi race ka ghoda.”
Trade analyst Atul Mohan, meanwhile, said, “In Hindi-speaking markets, Tamil films don’t really collect much. But since it’s a well-packaged film and also stars Aamir Khan, it has got some awareness.”
Aamir factor
Coolie is significant as it stars superstar Aamir Khan in a special appearance. Will his presence help the collections in the Hindi belt? Taran Adarsh explained, “The poster for the Hindi-speaking region features both Rajinikanth and Aamir Khan. But the majority of the assets are focusing on Rajinikanth. Hence, the film is driving purely on his shoulders.”
Atul Mohan also believed that the Aamir factor doesn’t help much, “This is his first South collaboration after Ghajini (2008), but it’s common knowledge that he has a guest appearance. It’s an out-and-out Rajinikanth film and hence, the buzz in the Hindi-speaking market is very limited.”
Akshaye Rathi exulted, “It helps in terms of creating awareness around the film. But ultimately, the strength of the content will determine where it stands. Looking at director Lokesh Kanagaraj’s track record, it is clear that he delivers solid mass entertainers. Here’s hoping that with Rajinikanth sir, who’s literally the God of cinema, he has done justice and come up with a film which will entertain people across the country.”
Akshaye also predicted that Coolie’s Hindi can “potentially open at Rs. 4-5 crores”. But Atul Mohan said, “I doubt it’ll collect that much as Tamil films don’t work in a big way in the North.”
More Pages: Coolie Box Office Collection
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