Emily Ratajkowski stars in Tory Burch‘s fall 2025 eyewear campaign, highlighting fresh interpretations of the brand’s Pierced style featured on previous footwear and accessories.

Captured by photographer Grace Ahlbom in New York City, Ratajkowski models Pierced Sunglasses and Pierced Eyeglasses, new iterations of Tory Burch’s signature style. The frames feature metal rings that create the illusion of “pierced” temples on each eyewear piece.

The campaign highlights two new styles — the Eleanor Oversized Square sunglasses in a colorway exclusive to Bloomingdale’s and the Miller Metal Oval sunglasses in a colorway exclusive to Sunglass Hut and Tory Burch. 

The new eyewear styles come after the success and popularity of the Pierced Mule, which debuted as part of Tory Burch’s spring 2023 runway collection. The “pierced” styling has since evolved to include handbags, jewelry, watches and belts from the label.

Burch’s venture into eyewear began in 2009, after signing a deal with Luxottica to create eyewear inspired by such iconic film stars as Faye Dunaway and James Dean, among others.

The designer celebrated her namesake label’s 20th anniversary in February 2024, speaking with WWD about how her label has grown and her designs have evolved. “Especially now with the environment, you need to have quality and construction and beautiful things that are enduring,” she told WWD in 2024.

“And one thing I’m thinking about as I go is I want to have a dialogue and not reinvent the wheel every season. To have some continuity but also push forward.”

Prior to her new eyewear release, Burch debuted her label’s resort 2026 collection in New York this past June. The designer put her own nuanced spin on American sportswear archetypes, per Emily Mercer’s review of the collection. Highlights included fresh takes on the polo shirt, cardigan, five-pocket jean, trenchcoat and skirt suit.