One person tweeted the footage alongside the simple caption: “this rules” on Sunday, and it has since been seen more than 18 million times, and racked up 10s of thousands of retweets, likes, and replies.

One popular quote tweet reads: “a lot to be said about interview culture now but it’s actually rousing to see a filmmaker bucking the light tone of a prompt to defend how we see and talk about the poor. I don’t know if I’ve ever seen a big filmmaker say ‘being poor is not the fault of the poor’ like this.”

“so much of movie promotion has become a humiliation ritual the last few years, and I loveeee that she’s refusing to play ball. Artists are entitled to take their own work seriously!” somebody else wrote. 

“a great example of leveraging the role you have as the person being interviewed to steer the conversation towards something meaningful and worthwhile. this is clearly a serious person tired of unserious questions. i’ll have to watch her movies,” another added.

While one more reasoned: “I get the interviewer was trying to be lighthearted but like you showed her a post that was blatant misinterpretation of her movie! i’m glad she was honest and said this disturbs her.”

And another wrote: “This is immaterial to my thoughts on Celine Song or her work but I think more filmmakers, actors, whoever should keep responding seriously to these glib attempts at viral bullshit.”