LONDON — British high-street retailer Boden is setting its sights on the U.S.

The retailer is setting up shop in Alpharetta, Ga., with a 2,000-square-foot space at 5165 Avalon Boulevard. The store will open in November with a selection of womenswear, including partywear, festive knitwear, tailored suits and coats.

“The American customer has embraced Boden with such warmth and enthusiasm over the years, so it feels like the right moment to bring our brand to life in a physical space. We couldn’t think of a better home than Alpharetta for this exciting new chapter,” said Katherine Danneberg, Boden’s chief commercial officer.

The store will take after Boden’s aesthetic of bright colors and unexpected print combinations.

Adam Schwegman, head of retail leasing at Jamestown, which owns the property, said that the “vibrant brand really complements our leasing vision for the property and is a huge testament to the destination we’ve worked hard to create over the past decade.”

Boden was founded in 1991 as a mail-order catalogue by Johnnie Boden, who remains owner and creative director. The company has evolved into an omnichannel business.

The business is chasing the U.S. after closing all of its stores in the U.K. Boden’s own label is primarily stocked at John Lewis.

In 2019, the brand chose Nordstrom as its first U.S. retail partner and sold through 50 of the department store operator’s doors.

“The inspiration came from America because I had worked there and saw the success of brands like J. Crew and L.L. Bean. It didn’t exist in the U.K., so that was the model, to copy the success of those niche businesses in the U.K.,” Boden told WWD in an interview in 2019.