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Top Editor-Approved Blue Nile Anniversary Sale Deals
It’s finally time for the shopping event we’ve been waiting for all year: Blue Nile’s Anniversary Sale. Consider this the ultimate savings event if you’re on the lookout for something shiny and new to add to your jewelry box, want to complete your trendy summer tennis outfits with glittering tennis bracelets, or are in pursuit of the perfect ring stack, as the brand’s bestsellers are currently up to 40 percent off. Getting ready to pop the big question? During the Blue Nile Anniversary Sale, you’ll additionally find no shortage of engagement ring settings for 25 percent off, which you can then customize with the diamond of her dreams.
Also on offer during the Blue Nile Anniversary Sale are striking hoop earrings paved with diamonds, huggie earrings bedecked by delicate freshwater pearls, pendant necklaces, and eternity rings that signify a deep commitment and look utterly stunning, courtesy of gemstones like amethyst. It’s also a great time to secure an early luxury Christmas present, birthday gift for your wife, romantic gift for your girlfriend, something special for your mom, or simply something to treat yourself with (because the ultimate self-care gifts are measured in karats).
The Blue Nile Anniversary Sale lasts until September 15th, but we recommend you waste no time in securing the most coveted jewelry styles of 2025 from a top jewelry brand that’s gained massive popularity due to its ethical sourcing methods and digital-forward business model.
Being fashionable jewelry purchases that are as on-brand as can be, Blue Nile’s sale selections successfully tap into the biggest runway trends. Pearls specifically took center stage in the fall 2025 collections of Chanel and Schiaparelli. The former channeled the gem’s old-world allure via long, looped necklaces, adding playfulness into the mix with exaggerated proportions, and the latter blew up the petite pearl in size by pairing earlobe-tugging pearl studs with a velvet jacket that featured oversized shoulders. Blue Nile’s pearl-powered finds are even more wearable, whether it be the Multicolored Freshwater Cultured Pearl Bracelet, whose standout element is a darling heart clasp made of sterling silver, or the Freshwater Cultured Pearl Rope Earrings that are much more subtle than Schiaparelli’s larger-than-life take on the trend. The main takeaway here is that you can’t go wrong with great pearl jewelry — which will look especially magnificent when matched with the top fashion trends of fall 2025, like sumptuous furs and vibrant, primary-colored outerwear à la Saint Laurent.
Blue Nile’s top-quality, elegant jewelry selections are the kind you’d want to pass on to future generations. Shop them for up to 40 percent off today during the brand’s much-anticipated Anniversary Sale.
Courtesy Blue Nile
Beyond Blue Nile’s elegant pearl styles on sale, don’t forget to add some drop earrings to cart: another trend spotlighted during Isabel Marant‘s fall 2025 presentation. Though the chainmail and metallic fringe pieces on display might’ve been too edgy for your taste, Blue Nile’s Diamond Hoops With Double Diamond Drop Earrings in 14K Yellow Gold provide a more glam alternative. Whether you select drop styles like the London Blue Topaz Elegant Halo Drop Earrings or the Emerald and Diamond Drop Earrings, this discounted investment is guaranteed to surpass its cost-per-wear value for the upcoming season and beyond.
Pendant necklaces are also continuing their popularity streak, spearheaded by designer brands like Chloé. The necklace style aligns with the fashion house’s boho-chic sensibilities and was shown during its fall 2025 runway show through gold chains bearing big, gilded, central hearts. Thanks to Blue Nile, you can steal her heart with everything from solitaire diamond pendant necklaces to charming and minimalist opal ones. Trends aside, every taste and style sensibility is catered to during Blue Nile’s Anniversary Sale, so you can be sure of finding just what you want… so long as you shop early.
While fashion’s hottest collections are leaning towards maximalism these days — keen, as they are, on proportion play and texture layering — there’s something quintessentially timeless about Blue Nile’s bestselling offerings on sale now. Instead of overpowering your everyday outfit equations, these necklaces, bracelets, rings, and earrings dole out sophistication that comes from the interplay of restraint and luminosity. You (or the woman in your life) will absolutely dazzle in the new Blue Nile purchases, no matter the occasion. The age-old saying that diamonds are forever stands true here, too, as this is bijouterie you’ll not only be tempted to wear constantly but also pass on to the next generation.
Ready to shine? See our top picks from Blue Nile’s big sale today.
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Blue Nile Diamond Tennis Bracelet in 14K White Gold
This shining Blue Nile bestseller snagged a coveted spot on our roundup of the best tennis bracelets, and though the wrist candy isn’t part of the brand’s newest Mini Half Tennis Bracelet collection, its round versus partial bezel contributes to a more classic and traditional look — making the bracelet a fool-proof gift choice. The diamonds here are framed in 14-karat white gold and are also natural: attributes you must take advantage of while the chic accessory is 30 percent off its regular price.
Price upon publish date of this article: $1,911
Blue Nile Paperclip Necklace in 14K Italian Yellow Gold
This minimalist jewelry piece presents a more subtle spin on the heavy and swinging gold link necklaces that walked Gucci‘s fall 2025 runway and made appearances across other brands’ collections this year. The Blue Nile necklace is thin enough to match to others you own but can go solo just as well (it’s a match made in heaven for a starched button-up or a V-neck linen dress). Purchase the dainty treasure now, for 40 percent off, and don’t look back.
Price upon publish date of this article: $954
Blue Nile Faux Stacking Ring With Sapphire, Emerald and Diamond in 14K Yellow Gold
Don’t have time to curate your ideal ring stack? This Blue Nile fan favorite takes care of the hard part for you, by creating the illusion of three stacked rings unified by sapphire, emerald, and diamond stones in varying hues and shapes. It’s a sculptural beauty through and through, with the warmth of the yellow gold complementing the clear and (literal) jewel tones of the gems remarkably well.
Price upon publish date of this article: $2,330
Blue Nile Medium Hoop Earrings in 14K Yellow Gold
It’s always a good time to upgrade your hoop stash. These 14-karat gold, medium-sized hoops are just the thing to wear in conjunction with the trending wet hair look, a turtleneck sweater once the leaves turn orange, and your go-to pair of jeans. So too can the hoop earrings suit more formal occasions, adding glimmer to a wedding guest dress and, courtesy of their snapback closure and lightweight nature, never feeling like a burden when you end up on the dance floor.
Price upon publish date of this article: $354
Blue Nile Love Knot Earrings With Freshwater Cultured Pearls in 14K White, Yellow, and Rose Gold
Make a statement this month with pearl earrings that stand out from the crowd based on their tri-colored surrounds, crafted out of white, yellow, and rose gold. It’s a twist (get it?) on a timeless jewelry-box staple — one that will amplify the style of any modern woman. Diamonds might be a girl’s best friend, but pearls will help you remember the world is your oyster each time you gaze at your earlobes.
Price upon publish date of this article: $892
Blue Nile x Bella Vaughan Lace Diamond Eternity Ring in 18K Yellow Gold
If she’s into bold, substantial jewelry, look no further than this collaboration ring with famed jewelry designer Bella Vaughan, who also created multiple intricate engagement rings for Blue Nile that take proposals to the next level. Notable labels who went “bold and gold” for fall 2025 include Saint Laurent with its dramatic gold earrings, Miu Miu with its shining, asymmetrical brooches, and more, so you’ll definitely be in good company. This ring introduces pavé-set diamonds and a swirling leaf design into the mix as well, making it simply unforgettable.
Price upon publish date of this article: $6,399
Blue Nile Freshwater Cultured Pearl and White Topaz Pendant in Sterling Silver
Love the idea of pendant necklaces but can’t commit to an oversized stone at center? Go with this exquisite pearl alternative, which fuses modern sleekness with vintage charm and is accented by white topaz gemstones for good measure. The sterling silver setting and cable chain enhance the aesthetics of that freshwater pearl, and we can already envision it resting above your luxurious cashmere sweaters in rich shades once the weather gets cold.
Price upon publish date of this article: $127
Blue Nile Multicolor Round Rope Bracelet in Sterling Silver
In case a little fun is long overdue for you in the color department, the Blue Nile Multicolor Round Rope Bracelet stands at the ready to become an indispensable part of your daily ensembles as summer turns to fall. The gemstones present — topaz, amethyst, peridot, citrine, and garnet — are the best of the best, and the fact that the bracelet has a diverse range of hues means it can pair with literally everything. Burgundy-red Mary Jane pumps? You got it. Baby-blue, pleated midi skirt? No problem. Purple-toned rain boots during the occasional September shower? That too, though be sure not to wet your newly acquired jewels too much! What’s more, the bracelet feels flexible on your wrist without constriction and the sterling silver base helps all the gems live up to their full potential.
Price upon publish date of this article: $240
Blue Nile Twisted Dome Ring in 14K Italian Yellow Gold
In the world of rings, this one is like a set of chunky earrings: so sure is it of its eye-catching, croissant-inspired silhouette and bulkiness as compared to thin, stackable rings. Once you get your dream gel manicure, this Blue Nile ring’s luster will catch the light just as readily as your dolled-up fingernails — confirming to passerby and your weekend date that you are one radiant lady.
Price upon publish date of this article: $752
Blue Nile Diamond Flower Huggie Earrings in 14K Yellow Gold
During Valentino‘s fall 2025 runway show, all eyes were on the shell necklaces whose individual components formed distinct florals. If you appreciate this tribute to the natural world but would rather stick to more predictable materials in the jewelry realm, like gold and diamonds, we’re here to introduce Blue Nile’s Diamond Flower Huggie Earrings. Feminine and attractive to the max, the huggies are more ornate than their gold hoop counterparts but are still small enough to let your outfit do most of the talking. If you ask us, they also resemble clovers or a series of three hearts — and what’s better than an heirloom buy that symbolizes both luck and love?
Price upon publish date of this article: $810
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss sales hosted by buzzy jewelry brands like Blue Nile.