Bollywood’s action sensation and fitness icon Tiger Shroff has now set his sights on a new frontier — men’s grooming. The Baaghi star has officially launched Prowl Men’s Grooming, a sleek and powerful skincare range built for the man who’s always ready to take on the day. Now available on Amazon and Myntra, this no-fuss line is set to redefine grooming routines across India.
Tiger Shroff launches Prowl Men’s grooming line: Skincare for men who are always ‘born ready’
Tiger, known for his sharp style and fitness-first lifestyle, has brought the same energy and precision to Prowl, a brand that aligns with his core belief of being ‘Born Ready’. The range features six everyday essentials that are high on performance and low on fluff: face wash, body wash, face cream, sunscreen, roll-on deodorant, and lip balm.
Further talking about what sets Prowl apart, the statement reveals these aren’t just any skincare products. Each item is infused with scientifically backed ingredients and nostalgic, masculine scents that evoke classic aftershaves, reimagined for today’s confident, modern man. “We aren’t selling vanity. We’re selling confidence, preparation, and positive masculinity,” said Tiger Shroff as he continued, “Prowl products are made for men like me who need to be ready on set, at the gym, or on the go. I’ve used every product and personally approved the texture, smell, and feel. They’re my daily essentials and now they can be yours too.”
Far from being a passive brand ambassador, Tiger has been hands-on throughout the process, from formulation and fragrance selection to final packaging. His commitment to quality and authenticity is evident in every product, giving fans and consumers a truly personal experience.
Prowl Men’s Grooming is launched in collaboration with Lap Ventures and Everything Beautiful Pvt Ltd, and is backed by renowned entrepreneur and investor Ankit Nagori.
“The Indian male grooming market is evolving,” said Nagori and added, “Our research shows that men are increasingly looking at credible and scientific grooming solutions. That’s exactly what Prowl offers — effective products tailored for Indian skin and lifestyle.”
With this launch, Tiger Shroff adds another impressive title to his name: entrepreneur. Whether you’re sweating it out at the gym or heading to a shoot, Prowl is designed to make sure you’re always looking your best — without the extra effort.
Also Read: Photos: Tiger Shroff, Disha Patani, Mouni Roy and others grace the premiere of Salakaar
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