It has been 15 years since Aisha walked into cinemas and redefined how Bollywood approached fashion on the big screen. Released on August 6, 2010, the film marked Rhea Kapoor’s debut as a producer and featured Sonam Kapoor in the titular role alongside Amrita Puri and Ira Dubey, with Rajshree Ojha at the helm. Over the years, it has evolved into a cult favourite among fashion enthusiasts and movie lovers.
Sonam Kapoor marks 15 years of Aisha; calls it a generation-defining film for youngsters
On the milestone anniversary, Sonam revisited the film and opened up about its lasting cultural impact. The actress shared that Aisha not only became a platform for self-expression through fashion in mainstream commercial Indian cinema but also resonated deeply with young adults due to its relatability. “While making Aisha, we never set out with the intent to make any cultural impact. We were two girls wanting to make a film that we wanted to see as an audience and something that Bollywood wasn’t making for us to enjoy. People felt that and made us recognise this when they saw the film as they found it was a generation defining film for youngsters then,” said Sonam.
Recalling the creative vision behind the project, she added, “During the making of the film, we always knew that we wanted it to play with fashion and make it cool yet accessible to people. We both loved it and we knew everyone was into it but there was never a film that was so front-footed about making a chick flick that focussed on fashion. We were unaware what Aisha would do in cinema and how it would impact pop culture and the psyche of the youth of the country and also South Asians worldwide.”
Sonam also highlighted how Aisha marked a turning point for fashion conversations in Bollywood. “For the first time in Bollywood, fashion wasn’t just a background element but it was in front and centre and sparked mainstream conversations about style and self-expression through what we wear – something I have always stood for.”
Explaining why the character remains timeless, she shared, “That’s why I think till date, Aisha holds a very special place in my heart and in the hearts of every girl from my generation because her character is so relatable and stands for every young woman discovering who she is, unapologetically. She’s definitely stylish and smart but also vulnerable and imperfect and craving for love, just like all of us at some point. And that’s what perhaps made her timeless and live on in pop culture, wardrobes and hearts even fifteen years later and that is the greatest gift for all of us today!”
Aisha also featured Abhay Deol, Lisa Haydon, Amrita Puri, Cyrus Sahukar, Ira Dubey, among others in key roles and was co-produced by Rhea Kapoor, Anil Kapoor, and Sunil Manchanda.
More Pages: Aisha Box Office Collection , Aisha Movie Review
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