To promote the premiere of the “Wednesday” second season on Netflix, the supernatural thriller series inspired by The Addams Family, castmates Jenna Ortega, Catherine Zeta-Jones, Joy Sunday and Emma Myers have tactically spun a web of moody and ultra-Mod beauty aesthetics on press tour stops in London, Paris and New York. Already, they’ve set the fall makeup agenda, tossing out the existing “clean girl” trend for a “tired girl” alternative comprised of hauntingly bold lip shapes and hollowed out eyes, carving out the face skeleton.

With the help of makeup artist Mélanie Inglessis, Ortega fell victim to her character, Wednesday’s, draconian ego through the juxtaposition of plum-stained lips and bleached brows. Meanwhile, Zeta-Jones, Sunday and Myers have followed suit, positioning the lip as the color of choice for the forthcoming spooky season. The hair hasn’t been as consistent. In fact, the styles have oscillated between dramatic extensions, protruding buns and messy waves.

Ahead, WWD breaks down all the best beauty looks from the “Wednesday” press tour.

For the London premiere of “Wednesday” season two, the first stop on the press tour, Ortega pared back her fashion to match the naked aesthetic of her bleached eyebrows. With no defining brow shape, the 22-year-old actress and her makeup artist, Inglessis, accentuated her bone structure with faded blush under her cheeks and mauve shadow circling her eyes, creating the illusion of two black eyes.

Enlarged freckles added to the theatrics of the look, tickling her nose on top of her stained lips. Ortega’s bottom lashes clung together like long spider legs, while dark brown extensions were knotted halfway down her low ponytail by hair artist Cesar Deleon Ramirez.

Zeta-Jones morphed into her character, Morticia Addams, at the London premiere last week with Gothic glam constructed by Brett Freedman. Together, the two replaced bronzy makeup with rusty, charcoal tones, and, of course, plum. Zeta-Jones’ brown eyes shrunk next to the heavy shadow reaching all the way to her brow bone.

Unlike Morticia, Zeta-Jones and Freedman worked to bring color into her base, forgoing the signature ghostlike visage akin to the entire Addams family. The actress opted for a perfectly rounded bun on the top of her head to allow the silver and gold cage earrings locking her ears to show.

Myers, the talent behind Wednesday’s roommate, Enid Sinclair, in the show, conversely, kept a pasty, pale visage, drawing attention to her deep plum lipstick.

Gold shimmer eye shadow breathed air into her otherwise blank countenance, while her side fringe framed her face. Myers worked with makeup architect Dana Delaney and hair artist Hiroki Kojima on the look.

Sunday, the actress who plays Bianca Barclay in the series, shot the cameras a death stare outside the London premiere last week. Under her red porkpie hat, Sunday’s eyes were dressed in forest green shadow, while her parted lips were painted in a purple matte shade. The green hues dragged across her lash line and in her waterline stood out next to her red knit ensemble.

Ortega chameleoned into a hybrid version of Wednesday Addams for the Paris premiere of “Wednesday” season two. Rather than playing with the achromatic aesthetic of the terrifying teenager, Ortega and Inglessis focused on nude, earth tones.

Ortega’s hair extensions were removed and her eye makeup was toned-down, which gave way to her effortlessly exhausted countenance.

Like a whisper in the morning, Ortega strode down the New York City street to “Good Morning America” on Monday under a black porkpie hat and straightened extensions. Only the right side of her face was visible beneath the wide-brimmed accessory and the Dezi Sly cat-eye sunglasses, and because most of her visage was hidden from the naked eye, her face makeup was kept to a minimum, even her lips.

Outside the “Late Night With Seth Meyers” studio in New York City, Ortega leaned into the Gothic, “tired girl” beauty trend she inspired once more. This time, she used a kaleidoscope of purple, white, silver and gray hues to hollow out her eyes under her barely-there eyebrows.

Ortega kept her elongated hair from earlier in the morning, only this time she added stretched waves. Freckles still dotted her nose like a constellation, while her cheeks were void of bronzer and blush. Her lips, on the other hand, introduced rosy color to the even-toned base.