Every year on August 7, National Handloom Day is observed to highlight India’s textile heritage and the work of local weavers. While fast fashion continues to be popular, some Bollywood actresses have been making thoughtful choices by supporting handloom and traditional crafts. These actors often wear handloom and also show support for artisans and sustainable fashion through their public appearances and initiatives.
National Handloom Day – Alia Bhatt, Priyanka Chopra, Janhvi Kapoor and other Bollywood divas who swear by sustainable fashion
Richa Chadha
Richa Chadha has been vocal about supporting sustainable fashion. Along with her husband Ali Fazal, she co-founded Ehaab, a label that collaborates with artisans to create Chikankari pieces. The brand aims to support local weavers and help preserve the traditional craft while also offering them stable livelihoods. Richa often highlights the importance of making thoughtful and ethical fashion choices.
Alia Bhatt
Alia Bhatt is one of the younger actors who often chooses handloom sarees for key events. She has worn Jamdani and Chanderi weaves on several occasions and has supported Indian crafts on international platforms as well. Alia has spoken about how handloom can be both modern and classic, and she sees sustainable fashion as a responsibility rather than a trend.
Kritika Kamra
Kritika Kamra has taken her interest in handloom further by starting her own label, Cinnabar. The brand focuses on promoting the traditional Chanderi craft of Madhya Pradesh and aims to provide artisans with a direct platform. Kritika has often shared her appreciation for Indian textiles and her belief in the value of slow, sustainable fashion.
Shweta Tripathi
Actress Shweta Tripathi often speaks about environmental awareness and sustainable living. She regularly supports handloom by wearing indigenous fabrics and promoting traditional crafts. For her, fashion also means being mindful of the environment and respecting the communities that preserve these practices.
Dia Mirza
Dia Mirza, known for her environmental advocacy, often chooses handloom sarees and thoughtfully made clothing. She has used her platform to highlight how small sustainable choices can make a difference. For her, wearing handloom reflects both personal values and a broader commitment to the planet.
Priyanka Chopra Jonas
Priyanka Chopra has shown her appreciation for Indian handloom on many occasions. From Banarasi to Chikankari, her choice of traditional weaves reflects a connection to Indian craftsmanship. She often highlights how heritage textiles can remain relevant in today’s fashion.
Janhvi Kapoor
Janhvi Kapoor is among the younger actors who have been seen wearing handloom sarees on various occasions. Her choice of traditional weaves for public events adds a fresh, modern touch to sustainable fashion and helps draw attention to Indian crafts among younger audiences.
Saiee Manjrekar
Saiee Manjrekar, one of the younger actors in the industry, has shown steady support for Indian handloom. She has often chosen traditional weaves for magazine shoots and on social media, using her platform to highlight the value of local craftsmanship. Through her fashion choices, Saiee promotes handloom as a meaningful alternative to fast fashion, encouraging her audience to appreciate sustainable and homegrown styles.
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