Beyoncé is still rocking her Levi’s jeans, but fans have reason to suspect that she’ll soon trade them in for leather as she gears up to release her highly anticipated “Act III” album.
In a commercial posted Monday (Aug. 4) for Bey’s ongoing partnership with the denim company — which sprung from the title of her Cowboy Carter hit “Levii’s Jeans” — the superstar appears as “The Denim Cowboy,” riding into town on a horse and hustling a group of men at a game of pool. After her opponents drop their pants as penance for losing the game, Bey exits a bar on a motorcycle.
The Hive was quick to point out that the 35-time Grammy winner’s methods of transit in the ad could symbolize her transition from the country-inspired Cowboy Carter era to the rollout for her next album, which fans overwhelmingly believe will have a rock sound. “Beyoncé arrived on a horse and left on a motorcycle,” one person wrote on X. “The visual storytelling is real. It’s being made clear that we are on the road to rock with ACT III.”
“Beyoncé ends the COWBOY CARTER era leaving on a motorcycle, officially beginning the ACT III era,” another fan mused, while a third person added. “She comes in on a horse, leaves on a motorcycle … It’s rock.”
The commercial comes shortly after Bey made history with her summerlong Cowboy Carter Tour becoming Billboard Boxscore’s highest grossing country tour in history. The trek — which spanned late April through the end of July — grossed $407.6 million with 1.6 million tickets sold.
The Destiny’s Child alum’s exploration of country music on 2024 Billboard 200-topper Cowboy Carter followed 2022’s Renaissance, which found Bey focusing on dance and house music. The projects serve as the first two parts in an album trilogy that will presumably end with the singer choosing a third genre to focus on, which fans have long speculated will be rock.
Watch Bey’s Levi’s ad above.