Atlantic Music Group announced Monday (Aug. 4) a series of executive promotions across its senior leadership team, as well as its labels 300 Entertainment and 10K Projects. 

Marsha St. Hubert, who had been the executive vp/head of marketing for hip-hop, R&B and global music at Atlantic Records, has been named executive vp of Atlantic Music Group (AMG) and promoted to co-president of 10K Projects, which she will lead alongside existing co-president Nicholas Ziangas. St. Hubert, who has spent nearly two decades at Atlantic across two stints, will report to AMG CEO Elliot Grainge out of New York.

“Atlantic has been my label home for the better part of 20 years, and it’s always been a place where the artist reigns supreme,” St. Hubert said in a statement. “The independent spirit of 10K is very much in sync with the independent roots of Atlantic, and I want to thank Elliot for giving me the opportunity to expand my horizons as the company writes a new chapter in its amazing history.”

As part of the same announcement, Molly McLachlan, who had been co-president of 10K with Ziangas, has been promoted to executive vp of AMG as well, reporting to Grainge out of Los Angeles. McLachlan, who was the second employee at Grainge’s former indie label 10K, which was acquired by the Warner Music Group (WMG) in 2023, had worked across all of 10K’s releases since its 2018 founding.

“With two decades of hands-on experience, Marsha is one of the most knowledgeable, savvy, and engaging people in our industry,” Grainge said in a statement about St. Hubert’s new role. “She’s a passionate, magnetic music fan who knows the marketplace inside out, and has been the driving force behind the creation and execution of a stream of innovative strategies for new artists and superstars alike. Alongside another dynamo in Nico, I’m confident that together they’ll continue to propel both 10K and AMG’s success.”

Regarding McLachlan’s promotion, Grainge said, “Molly has been a foundational and integral leader at 10K, playing an important role in its launch and long term growth. As we evolve our senior management team at AMG, we remain agile, ambitious and collaborative about our vision for the future. Adding Molly to the AMG center helps us achieve this. She’s sharp, culturally attuned, and trusted for her sound judgment — whether navigating big-picture strategy or stepping into the details.”

Following St. Hubert’s promotion, longtime 300 Entertainment co-presidents Rayna Bass and Selim Bouab have been promoted to co-presidents of hip-hop, R&B and global music at Atlantic Records. The duo, who have each spent more than a decade at 300, will retain their titles at the label, which WMG acquired in 2021.

“At 300, we’ve always had an artist-first, independent mindset and an entrepreneurial spirit of hustle, grit and creativity,” Bass and Bouab said in a joint statement. “We’re looking forward to working closely with Elliot and bringing that same philosophy to our new posts — helping unlock even more potential in a label that’s already full of brilliance, passion and so much opportunity. We will continue our dedication and service to the culture that has birthed some of our biggest stars and raised some of our brightest executives.”

In addition, Lanre Gaba, who has also spent 20 years at Atlantic Records, has been promoted to executive vp of artist strategy and development at Atlantic Music Group. “I’m proud of everything we’ve achieved at Atlantic and the way we’ve supported artists and culture,” Gaba said in a statement. “It’s a privilege to continue carrying that mission forward and keep elevating powerful, meaningful music that makes a difference. A big thanks to Elliot and the team for this opportunity. The Hip-Hop, R&B, and Global team is in great hands with Selim and Rayna.”

“Rayna and Selim have been at 300 for over a decade, and they’ve done an incredible job, creating a unique artist-centric community that drives culture,” Grainge said in a statement. “They’re immersed in the tone and taste of what’s next, championing artists with a deep understanding of both how to fuel the creative process and energize fans. Their game-changing work at 300 makes them ideally suited to help take our strategy to exciting new places.”

Of Gaba, he continued, “Lanre brings her wide-ranging knowledge to the AMG center in a new role. Over her many years at Atlantic, she’s been a passionate artists’ advocate, insightful business leader, and team builder, and I know she will continue to carry those values forward in this new position.”

The new promotions come amid a continuing shift in the leadership at both Atlantic Music Group and the broader Warner Music Group, which just underwent layoffs again in the past week. Grainge, who took over as CEO of Atlantic last September, reorganized the division under his leadership with the AMG brand at its center, and Atlantic Records, 300 Entertainment and 10K Projects as subsidiaries.