Continuing its legacy of nurturing fresh talent, T-Series has officially welcomed rising singer-songwriter Aditya Rikhari into its diverse musical roster. The music label, headed by Bhushan Kumar, has partnered with the young sensation for an exclusive slate of upcoming film and non-film music projects, including albums and EPs.
Aditya Rikhari joins T-Series for major multi-project deal; Bhushan Kumar calls him ‘an exciting talent’
The collaboration solidifies Aditya’s growing stature in the Indian music scene. The 24-year-old artist, known for his evocative voice and emotionally resonant lyrics, has already found massive fanfare with recent hits like ‘Sahiba’ and ‘Jaana Samjho Na’ from the upcoming film Bhool Bhulaiyaa 3. Now, under this unique partnership, Aditya is set to work across a wide range of upcoming songs and projects under the T-Series banner, marking a significant leap in his already impressive career.
Bhushan Kumar, Managing Director of T-Series, expressed his excitement over the collaboration, stating, “Aditya has a voice and style that feels honest and relevant. His songwriting connects effortlessly with today’s generation, and we’re thrilled to work with him on multiple upcoming projects. He’s an exciting talent, and we’re looking forward to shaping this journey together across platforms.”
Aditya, whose music has resonated across demographics for its freshness and sincerity, also shared his enthusiasm for the partnership, “This strategic partnership with T-Series for some incredible upcoming projects is a landmark moment in my journey as an artist. I’ve always held a deep admiration for both music and cinema, and aligning my passion for music with Bhushan Kumar sir’s vision makes this collaboration even more special. It’s not just about reaching wider audiences, it’s about staying true to the kind of music I believe in: heartfelt, honest, and timeless.”
With this move, T-Series reaffirms its commitment to discovering and empowering the next generation of music creators, expanding its legacy with voices that define the evolving soundscape of Indian music. Fans can now eagerly look forward to a series of soulful, impactful releases from this dynamic collaboration between Aditya Rikhari and T-Series.
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