Amid reports that he’s now in front of cameras filming the anticipated Spider-Man: Brand New Day, Tom Holland has launched another new project.
The actor and Bero business owner is now the face of Prada’s new fragrance for me, Paradigme. The luxury fashion house confirmed the news today, calling it a “fragrance that transcends traditional preconceptions by asking — what if there’s another way?”
Prada Paradigme is said to examine “the interplay between the inner self and the outer world” by way of “an artful ambery woody” signature base scent with an avant-garde twist. The top notes are calabrian bergamot heart with bourbon geranium making up the middle. Prada credited perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville for teaming on the scent.
“I’ve worked with Prada for years now and continue to opt for their clothes on carpets, an environment that usually makes me uncomfortable, and Prada [has] never failed to fill me with confidence when I’m stepping out,” Holland told WWD, the first to post about the collaboration. “I instantly felt the same the first time I discovered Prada Paradigme.”
The actor added that he likes “understated things” but believes that “a good scent can make a difference. “It’s like an invisible accessory.”
The Prada Paradigme bottle which contain 15 percent recycled glass and are recyclable in boxes that are FSC™ MIX certified.
Courtesy of Prada
“When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens,” explained Prada Beauty creative director Coralie Salem. “The green color feels unexpected. The beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.”
For those interested in one of the most pressing questions when it comes to fragrances, Holland prefers multiple sprays. “I like one spritz on either side of my neck, and then two on my left wrist — I kind of rub my wrists together. And once I’ve got my clothes on, I might do a final spritz over the top, but nothing too extensive,” he told GQ.