MILAN — Brett Johnson is getting into the fragrance business with a three-scent range developed in-house with a little help from Grasse, France-based perfumer Claudine Roublot.
The collection debuts exclusively at Galeries Lafayette Haussmann in Paris, as well as on the brand’s e-commerce site.
The project holds a deeply personal meaning for the American designer and entrepreneur who has recently lost his wife.
“The entire process has been incredibly personal. My late wife, Sarah, and I took a trip to Grasse three years ago — she had a deep and abiding love for fragrance. She owned an extensive collection of over 300 different perfumes and played a vital role in developing each of the three scents we’re now presenting at Galeries Lafayette,” Johnson said. “I’m grateful to have had the privilege of creating something so unique, intimate and meaningful with her. I hope the love we shared — and poured into every fragrance — resonates with those who experience them.”
The three scents are called “Côte de Ramatuelle,” “Oud Raffiné” and “Monsieur Chic.”
Meant for individual use or layering and retailing for 265 euros, they come in sleek, 100-milliliter glass flacons with a brushed golden cap.
Côte de Ramatuelle opens on the zesty notes of bergamot, lemongrass and peppermint with base notes of sandal, vetiver and incense, while Monsieur Chic boasts refreshing notes of cardamom, cypress, geranium and lavender enhanced by a heart of musk and patchouli. The more complex Oud Raffiné scent boasts notes of juniper, lavender and jasmine blended with warm undertones of cedar, tobacco and vanilla.
Brett Johnson‘s Côte de Ramatuelle perfume.
Courtesy of Brett Johnson
The brand, known for its high-end take on American casualwear, was launched by the namesake designer in 2014.
In 2019 the brand opened a showroom in Milan. The 3,229-square-foot space is home to the sales department, part of the design team and has allowed Johnson to keep track of manufacturing, which is based in Italy’s Tuscany and Umbria regions.
Brett Johnson is available at Saks; Galeries Lafayette in Paris; Harrods in London; Gio Moretti in Milan; Modes’ Porto Cervo and Saint Moritz units; Amicis in Vienna; as well as at Bungalow in Stuttgart, Germany; and Caesar in Rotterdam, the Netherlands.