For context, the tagline of the campaign is “Sydney Sweeney has great jeans,” and, as is explicitly pointed out, the whole thing is a play on Sydney’s “great genes.” Some people have taken issue with the glorification of Sydney’s genetics as a blonde-haired, blue-eyed, white woman, accusing AE of promoting eugenics and “white supremacy.”
One of the clips that received the most backlash centers on Sydney saying: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” This video has seemingly been pulled from AE’s social pages.
