IIT Roorkee has announced the launch of a new postgraduate certification course in AI-enabled Digital Marketing and MarTech, in collaboration with edtech firm Futurense Technologies.
This six-month programme is being touted as India’s first full-stack, no-code AI marketing certification tailored specifically for working professionals.
It is set to commence from October 11, 2025, and will be delivered in a weekend-only online format.
NO CODING BACKGROUND REQUIRED FOR ENROLMENT
One of the key highlights of this course is that it does not require prior coding experience.
To bridge the knowledge gap, participants will first undergo a Futurense Bridge Course, a pre-course foundation module that introduces prompt engineering, no-code AI workflows, and integration tools essential for modern marketing.
On successful completion, learners will receive a certificate jointly issued by IIT Roorkee and Futurense. There is also an optional two-day on-campus immersion at IIT Roorkee for additional experiential learning.
FOCUSED ON REAL-WORLD AI MARKETING USE CASES
The programme is designed to empower professionals with the ability to design and deploy AI-driven marketing systems. These include tools for customer relationship management (CRM), analytics, automation, and content generation.
Participants will be trained on more than 30 AI tools, such as ChatGPT, Claude, Jasper, Segment, HubSpot, Canva AI, Google Analytics 4, and Looker Studio.
In addition to coursework, learners will participate in live AI clinics, tackle real brand briefs, and develop capstone projects to demonstrate their applied skills.
MEETING INDUSTRY DEMAND FOR AI-MARKETING TALENT
According to IIT Roorkee, this course comes in response to the growing integration of AI in digital marketing, where over 88% of marketers reportedly use GenAI tools but fewer than 10% apply them across the full marketing funnel.
Emerging job roles such as AI Content Strategist and MarTech Architect are growing annually at a rate of 15-22%, reflecting the strong demand for professionals who can implement cross-platform, real-time AI-powered marketing campaigns.
ELIGIBILITY, FEES, AND FORMAT
The course is open to digital marketers, content creators, product managers, entrepreneurs, and marketing consultants. The programme includes over 120 hours of live instruction, industry mentorship, and project-based learning.
The course fee is Rs 1.40 lakh plus GST. Learners will complete live weekend classes, hands-on assignments, and a final capstone project.
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