LONDON — The V&A East Storehouse has only been open for two months and already it’s become a headline attraction, with Chanel hosting the party for its 100-year anniversary in the U.K. amid the stylish artifacts, and plans for a David Bowie Centre that will open in September.
The new V&A space, built on the site of the London 2012 Olympics Media Centre, has lured another big name, the Princess of Wales, who has curated her own “mini display” from the hundreds of thousands of objects stored there.
Kate Middleton, the V&A Royal Patron, visited the Storehouse in June, and chose the objects with help from the curatorial team. But it must have been a breeze as the royal mother of three has a History of Art degree from the University of St. Andrews in Scotland.
The aim of the curation exercise was to highlight past makers and creators, and show how historic objects can influence fashion, design, film, art and creativity today, according to the museum.
Middleton’s Makers and Creators display, which was revealed July 30, includes Oliver Messel’s costume for the Fairy of the Woodland Glades, worn by Diana Vere in The Royal Ballet’s 1960 production of “The Sleeping Beauty”; a watercolor study of a forest glade by Beatrix Potter, and a childhood photograph album belonging to the artist’s father, Rupert Potter.
The Princess of Wales with V&A principals during a visit to the V&A East Storehouse in June.
POOL/AFP via Getty Images
There is also a 15th-century earthenware tile, impressed with a design of interlacing bands from South Cadbury Church in Somerset; a Morris & Co. furnishing screen designed by William Morris’ assistant J.H. Dearlein the mid-1880s; a hand-quilted bedcover made in Wales circa 1830-40 and a Qing Dynasty porcelain vase from Jingdezhen, China, circa 1662-1722.
The museum said the royal’s historical capsule is one of more than 100 changing mini displays that have been “hacked” into the sides and ends of the storage racking.
The Princess didn’t comment on her choices, but she did upload a short “making of” reel to her and husband Prince William’s Instagram. The mini display will be on view as part of V&A East Storehouse’s free, self-guided experience until early 2026.
The V&A describes the Storehouse as a “world-first” in size, scale and ambition, with more than half a million works spanning every creative discipline from fashion to theater, streetwear to sculpture, design icons to pop pioneers.
It is open to the public, and “allows visitors to get up close to their national collection, be inspired and follow wherever their curiosity leads,” according to the museum.
The V&A East Storehouse unveils the new mini display, Makers and Creators, curated by the Princess of Wales.
David Parry
Through the V&A’s new Order an Object service, anyone can book to access any object at the V&A East Storehouse for free, seven days a week. The V&A East Storehouse even has a new “collections access” team, all of whom have been recruited locally.
The V&A East Storehouse is the first of V&A East’s two new cultural destinations opening in East London.
The second is the V&A East Museum, which is scheduled to open in spring 2026. According to the V&A, it celebrates “making and creativity’s power to bring change.” The new museum is rooted in East London’s heritage, spotlighting the people, ideas and creativity shaping global culture “right now.”
V&A East Storehouse unveils the new mini display, Makers and Creators, curated by the Princess of Wales.
David Parry