Isabel Marant’s wedge sneaker is having another moment — at least according to the numbers.

In Lyst Index’s Q2 report, the Bekett Hidden Wedge High Top ranked as the eighth hottest product in the world, with global demand spiking 630 percent this year. It’s a headline that would seem to mark the full-fledged return of the shoe many associate with Beyoncé’s “Love on Top” video and Lower East Side Tumblr girls of the 2010s. But if recent runway shows are any indication, the future of the wedge sneaker may be more complicated.

The Bekett’s resurgence was first noticed earlier this year across TikTok and resale platforms, where younger consumers began seeking out original pairs as part of the broader indie sleaze revival. Their exaggerated tongues, velcro straps and three-inch hidden heel feel visually aligned with today’s thrifty maximalism — not to mention the nostalgia-fueled appetite for pieces that signal a specific era.

Since its 2011 debut, the Bekett has sold over 260,000 pairs, and Marant herself has doubled down on its relevance with capsule updates like the Balskee and two Converse collaborations.

But it may be another French house that helped reignite the conversation this time. Chloé’s spring 2025 collection featured a new sneaker silhouette — the Kick trainer — with a high-top shape and vintage-meets-utilitarian detailing. While not a wedge sneaker per se, its presence on the runway helped create space for similar styles in the cultural imagination, especially in a season already steeped in Y2K callbacks.

Still, both Chloé and Marant pivoted sharply for fall. Neither designer included sneakers — wedge or otherwise — in their fall 2025 shows, opting instead for boots, tailoring and stripped-down silhouettes. For a trend to solidify at retail, it typically needs runway reinforcement, and the absence of sneaker wedges this fall may signal that the Bekett’s comeback is being driven more by resale demand than by design revival.

That aligns with what resale experts have observed more broadly: TikTok can create micro-trends powerful enough to spike demand for specific skus, but without wholesale support or fresh inventory, those moments often remain in the secondhand space. Consumers are increasingly buying by vibe or era — not necessarily style — and the Bekett is a perfect time-stamped artifact.

The result is a unique fashion moment where legacy styles like the Bekett live two lives: one as cultural memory, and another as resale heat. Whether that’s enough to bring them back to the runway remains to be seen — but for now, they’re firmly back in circulation.