Jeremey Tahari, Elie Tahari’s 23-year-old son who was named chief executive officer and creative director of Elie Tahari in February, has released his first collection where his influence is starting to come through.

Elie Tahari is available exclusively on its e-commerce site, elietahari.com, and Elie Tahari stores in Florida, California and Maryland.

In 2018, Tahari and Bluestar Alliance LLC formed a joint venture company, TBH Brand Holdings LLC. Elie Tahari contributed the intellectual property for the Tahari and T Tahari collections along with related trademarks into the joint venture with Bluestar, which is responsible for the day-to-day management and licensing of those brands domestically and internationally.

In addition, TBH Brand Holdings assumed responsibility for the licensing management of the Elie Tahari core trademark with a focus on expanding the brand’s global presence and the opening of Elie Tahari stores worldwide. Republic Clothing has the license for Elie Tahari that’s available in stores such as Saks Fifth Avenue, Nordstrom and Bloomingdale’s. The Elie Tahari brand, which was founded in 1974, generates more than $1 billion in retail sales through its various licenses.

Separately, Elie Tahari, the 73-year-old designer retained ownership of and manages the Elie Tahari brand, the premium designer collection, which his son is now designing in tandem with his father.

“This fall collection which we released two days ago is the first collection that you’re beginning to see some of my influence, and I think it’s probably most profound in the imagery and the creative and styling,” said Jeremey Tahari in an interview last week at his offices at 652 Broadway, which is the headquarters for Tahari Capital.

Jeremey Tahari also works in the family office called Tahari Capital, which encompasses all the family investments ranging from fashion to real estate to shipping, logistics and venture capital. He also does residential and commercial sales and leasing brokerage and capital advisory.

Asked whether his passion is more real estate or fashion, Jeremey replied, “Definitely fashion. It’s what I was born in. I started there, but then we started acquiring properties and building out the investment portfolio.”

Jeremey Tahari earlier had his own line called Anti, which he launched with two friends when he was a high school student. That was a men’s luxury streetwear brand, but many of the fits were unisex.

Describing his aesthetic for Elie Tahari, Jeremey Tahari said, “I think my aesthetic is definitely learned from Elie. We want to continue all those brand tenets of power, modernity, sexiness, sophistication, timelessness. But I think we’re reintroducing it in a new way.”

He explained that his father started the company in the ’70s with the tube top and redefined suiting for women, pioneering it for them as they entered the workplace. “I think he was speaking to a different kind of power in the 1970s. And what power meant to a woman in the ’70s is very different than what it means in 2025,” said Jeremey Tahari.

He said today it’s not necessarily dressing as masculine. “I think it’s more of a relaxed look, and I think it’s more individualized power. It’s more about who the person is. And I think that goes back to one of Elie’s favorite quotes, which is that he makes clothing quieter than the woman so their true beauty can shine through. And I think that’s more important now than ever,” he said.

Sometimes the woman will want a relaxed suit that’s comfortable to wear all day, “but it still feels elevated. And maybe it has an interesting neckline or an interesting topstitch or something just a bit different, such as a contrast topstitch or a sateen or something like that. It allows her to still feel modern when she goes out and gets drinks with her friends,” he said.

Elie Tahari’s online business has been running since COVID-19, but Jeremey Tahari’s first collection, which he started close to a year ago, went online last week. For the past few years, the brand has been delivering fresh deliveries monthly. “We’re trying to understand it more seasonally as opposed to monthly,” said Jeremey Tahari, who has worked alongside his father for several years. The collections are between 80 and 120 pieces.

Jeremey said he works in tandem with his father. “Elie is the greatest merchant who ever lived. I think where we extract the best value from him is he really understands her nuances and what she wants. He might say, ‘that looks great, but you know if you add a little sleeve here, she’s going to get a lot more wear out of it. Or maybe that sleeve’s a little dinky, add an inch or two and now it’s a proper sleeve, and there are way more occasions and applicability and versatility to the piece.’ He really has an eye for those things. Sometimes it’s knowing the color of the button. Sometimes just changing from silver to a gold button makes all the difference, right?” said Jeremey Tahari.

Asked whether he ever studied fashion design, Jeremey Tahari said, “I think I did my whole life.” But when it came to college, he concentrated in ethical real estate at New York University’s Gallatin School of Individualized Study.

For Elie Tahari’s fall collection, prices start at $148 for a twist neck top and go up to $498 for a double-breasted suit jacket with gold crest buttons.

“I’m trying to bring some newness to the fabrics and the yarns. In the future, I’m very excited to introduce some viscose and some more body-con looks. I think it’ll feel a bit more modern and exciting. But we also obviously want to continue to make those comfortable shift dresses for her to continue to wear to work. So I think it’s just bringing some more, as opposed to changing. It’s more of a gradual thing, but the influence is growing by the day,” said Jeremey Tahari.

Some 100 people work on the fashion side of the business, including those employees who work in stores including Aventura, Fla.; Fashion Island in Newport Beach, Calif.; Pembroke Pines, Fla.; National Harbor, Md., and Santa Monica, Calif. Jeremey Tahari said they are manufacturing all over the world. Eventually he’d like to add Elie Tahari categories and would love to design a collection under his own name as well.

Jeremey Tahari said a key initiative is modernizing the website to give it a more elevated look. He said they’re showcasing ghost photos, so you see the product and not as much the model. “I think it looks more consistent on the site. If you do ghost now, everything looks kind of unison and clean and nice. I think it was a big change for the site.”