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Béis is taking inspiration from an all-American essential for its latest collab.
The travel brand founded by Canada-bred actress Shay Mitchell is teaming with Gap on a denim-inspired capsule collection of blue-hued luggage and accessories ($128 to $378) and adults and kids clothing ($8 to $128) in Béis’ signature suitcase shades — beige, black and Berry Pink. The 26-piece collection drops online on Aug. 1 at 6 a.m. PT/9 a.m. ET at gap.com and beistravel.com, but Gap cardholders can start shopping as early as July 31 at 9 a.m. PT/12 p.m. ET.
The stylish travel label’s small and regular carry-on suitcases, large check-in, weekender bag and travel backpack will be available in light blue. Béis’ versatility also crosses over into Gap’s gear: think convertible cargo pants and bandeau jumpsuits that transform into shorts or pants, travel-ready hoodies with built-in inflatable neck pillows, oversized blanket coats and decidedly nap-ready jean jackets. There are also organic cotton T-shirts and crop tops in vintage finishes, logo-on-logo sweaters, barrel sweatpants, a striped poplin dolman shirt and matching boxer shorts, a sheer black maxi dress, barrel jeans, jorts, baseball hats and other comfort-minded essentials.
Gap’s website will stock the full range of clothing, accessories and travel products, while Béis’ site will offer all luggage and bags and a selection of clothing.
Gap x Béis luggage; Shay Mitchell in the collab campaign
GAP
The collab will be available at select Gap stores in the U.S., Canada and Japan. Shoppers can also stop by Gap Times Square on July 31 for an exclusive pre-launch event with Mitchell and early access to the capsule.
“Béis is built on functional and accessible design. Partnering with Gap let us bring Béis-ics to more people than ever,” Mitchell says in a statement. “I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full circle moment. This line is for anyone who wants to look good, feel good, and travel in style.”
The collab will be supported by a 75-second film — set in a “larger-than-life denim suitcase,” per the release — shot by Bjorn Iooss and directed by Andrew B. Myers. Mitchell also joined forces with her partner, Matte Babel, to creative-direct the joyful video, which stars the couple and their two children, Atlas and Rome, in their first-ever family brand photoshoot.
Shay Mitchell in the Gap x Béis collaboration campaign
Gap
Gap has certainly stepped up its style game since hiring designer Zac Posen as creative director. Anne Hathaway debuted his Gap-backed return to the red carpet in a now-sold-out poplin shirtdress, while his GapStudio line has been sported by Demi Moore, Emily Ratajkowski, Timothée Chalamet, Alton Mason and other stars.
See highlights from the Gap x Béis collaboration below, and shop the collection online starting on Aug. 1 at 6 a.m. PT/9 a.m. ET at beistravel.com and gap.com.