In a striking moment of cultural pride and global resonance, Global Icon and Hollywood superstar Priyanka Chopra Jonas once again shines the spotlight on India. As Bvlgari’s Global Brand Ambassador, Priyanka recently journeyed to Jaipur — the gem capital of India — to join Bvlgari Jewelry Creative Director Lucia Silvestri on a deeply meaningful exploration into the heart of the Maison’s next High Jewelry collection.
Priyanka Chopra Jonas celebrates Indian craftsmanship in Jaipur with Bvlgari, watch
What unfolded wasn’t just a colorful gem-hunting mission — it was a heartfelt homecoming. Priyanka, born in India and now one of the most recognized global faces, brought to life the essence of being rooted and proud. Walking the vibrant lanes of Jaipur, immersed in centuries-old craftsmanship and rich traditions, she not only embraced her heritage but also elevated it to a global stage.
“It goes beyond just beauty. It’s the real marriage between Italian and Indian craftsmanship,” says Priyanka as she and Lucia sat at a table laden with gems.
The journey wasn’t merely about jewels. It was about storytelling — of tradition, culture, and creativity. For Bvlgari, Jaipur is the pulse of color and artistry; for Priyanka, it is home, identity, and legacy. She explored local workshops where artisans pass down their stone-cutting techniques through generations and discovered how India’s brilliance has long powered the luxury world’s most iconic creations.
This isn’t the first time Priyanka has taken India to the global stage — and it certainly won’t be the last. From being the first South Asian to headline a U.S. network series to becoming a global face for UNICEF and now playing a key role in shaping one of the world’s most iconic jewelry houses, she continues to lead with cultural pride and unshakable roots. At every step of her journey, she brings her homeland with her — in spirit, in story, and in spotlight.
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