In 1994, Carlos Vives was at a crossroads. He had become an overnight sensation, following the 1993 release of his album Clásicos de la Provincia, where he recorded cover versions of classic vallenatos. Young, handsome and a musical risk-taker, Vives had managed to make vallenato –the Colombian popular music of the masses, often shunned by the upper classes and trendy media– hip.
But Vives, who at that point had also played the role of fabled vallenato composer Rafael Escalona in the TV series Escalona, was getting restless. He’d been tasked with following up the sensational success of Clásicos de la Provincia, but “I couldn’t continue to just record classic vallenatos,” he told me in an interview for my book Decoding Despacito in 2021. “Or at least, the next release couldn’t be another album of classic vallenatos; no more songs by old composers of the time. I was faced with composing.”
Vives, along with his band La Provincia, dug deep. He and his band holed up at a farm, where for weeks they worked on a new blueprint for Colombia’s distinctive beats, one that married the most traditional of folk rhythms and genres with a con-temporary edge; the Caribbean and the mountains; the tropics and the cold; rock and cumbia; North and South; music for the masses and music for musicians.
“The first thing I had learned about vallenato was that it was the son of cumbia, and it opened up to a much bigger universe that touched all our Colombian culture,” Vives told me. “It was a broader musical DNA that I called ‘La Tierra del Olvido’ [The land of the forgotten]. It was for me to find myself with my roots.”
La Tierra del Olvido would forever change the course of Colombian music. It introduced vallenato to the world; the genre, to this day, remains broadly fused into all kinds of Latin music. It opened the door for Colombian artists to become global superstars; every Colombian star, from Shakira to Maluma and J Balvin, owes a debt of gratitude to Vives. And the title track spawned an entire new musical movement, tropi-pop, that blend of pop and rock with Colombian tropical beats that would become the signature of artists from Juanes to Fonseca.
La Tierra del Olvido debuted and peaked at No. 5 on Billboard’s Top Latin Albums chart in 1995. It also gave Vives the first of his two No. 1 on Top Tropical Albums, where it spent seven weeks on top, his longest-reign ever on that chart. Two songs from the album charted: “Pa’ Mayté”, which reached No. 7 on Tropical Airplay and No. 12 on Hot Latin Songs; and “La Tierra del Olvido”, which reached No. 8 on Tropical Airplay and No. 5 on Hot Latin Songs.
As for Vives, he remains Colombia’s most authentic musical ambassador, a man deeply vested in mining and preserving his country’s heritage — from vallenato and beyond — by making music that’s eminently, joyfully commercial.
Thirty years since the release of La Tierra del Olvido, we delve back into its songs and rank them in descending order, arriving at our favorite. — LEILA COBO
Editors Note: A remastered, extended version of the album released on Friday (July 25) features a new song — “500” with Lalo Ebratt, Bomba Estéreo, Estereobeat and others — that is not included on this ranking.
Carlos Vives, La Tierra del Olvido
Courtesy of Gaira Música Local
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“Jam en Jukümey”
“Jam en Jukümey,” the closing track of Carlos Vives’ album, is a hypnotic instrumental that pays homage to Colombia’s Indigenous roots in just one and a half minutes, its title coming from the Kankuamo Indigenous language (of Colombia’s Indigenous peoples). Co-written by Vives and his collaborators, the song feels ritualistic in its essence, with its layered percussion, haunting flutes and evocative pace. With its raw, almost ceremonial energy, the track immerses the listener in the ancestral rhythms of the land. As the album’s finale, “Jam” leaves La Tierra del Olvido echoing with a deep connection to the heart of Colombia — a reflective, almost spiritual conclusion to the journey. — ISABELA RAYGOZA
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“Agua”
A vallenato through and through, with a potent accordion clearly the protagonist here, and Vives’ storytelling chops at the core of the song, “Agua” tells the story of the artist’s journey through life, in search of treasures — but ultimately, he comes to the realization that it’s life itself that is worth more than gold. “They say I live on the moon and have almost nothing/ But I have a great fortune, which is a life filled with love,” he sings proudly. — GRISELDA FLORES
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“Diosa Coronada”
Vives pays homage to vallenato icon Leandro Díaz with his version of “Diosa Coronada.” A traditional vallenato backed by the riveting caja and Guacharaca instrument, the song tells the story of a man who’s smitten by the beloved, humble young lady of the town. In addition to Vives, the song has been recorded by Silvio Brito and Colacho Mendoza, Ivan Villazon and Saul Lallemand, and Alfredo Gutiérrez. Its impact also translated into a popular Colombian telenovela of the same name, starring Silvestre Dangond as Díaz. — JESSICA ROIZ
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“La Puya Puya”
This is another classic that has made history. It belongs to the fast-paced and energetic puya sub-genre of vallenato music. Written by his beloved compadre Egidio Cuadrado, this song helped the accordionist win the title of King at the Vallenato Festival in 1985. Besides being a remarkable piece of music, it serves as a true masterclass in the art of playing the accordion. The lyrics are a testament to the great harmony that the song carries within: “Supposedly because it doesn’t sell/ But one must keep in mind/ That you have to know how to play it.” — INGRID FAJARDO
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“Fidelina”
Carlos Vives’ take on “Fidelina” reimagines Alejo Durán’s vallenato classic with dynamic energy and rich instrumentation. Durán, known as “El Negro Grande,” was one of the most legendary vallenato musicians of all time, renowned for his virtuous accordion and vivid storytelling during his lifetime (1919–1989). While honoring Durán’s original — written and performed many decades ago — Vives adds depth with layered percussion, a lively flute solo, and a modern twist that amplifies its rhythmic charm. Lyrically playful and flirty (“Beautiful as a wildflower/ Look at that lovely woman”), the track captures Vives’ knack for preserving Colombian folklore while revitalizing it for a new generation. — I.R.
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“La Cachuca Bacana”
“Cacucha Bacana,” a classic by Alejo Durán, the first Vallenato King in 1968, left its mark on several generations with its catchy chorus: “Jaime sí, Jaime sí, Jaime sí, and Alejo no,” accompanied by the rumble of the snare drum. In Vives’ version, from the first verse you can feel the spirit of Caribbean folklore and the echo of the guacharaquero that inspired the song. Like a good coastal guarapo, this vallenato has stood the test of time and continues to resonate strongly in Colombia and beyond. — LUISA CALLE
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“Rosa”
With a build-up that leads to an explosive cacophony of sounds led by powerful congas, Vives soars with this almost chant-like song that is quite literally a poem to a rose, or perhaps a woman named Rosa. “Of all the flowers, the rose is the most beautiful,” he sings over his signature vallenato accordion that underlines all of his songs. While the lyrics are as sweet as ever, with Vives singing, “Rose, how pretty you are” in a crescendo, it’s the burst of instruments — from a vibrating electric guitar to the nostalgic accordion and the lively gaita — that really take the spotlight here, each one taking a life of its own, but together, immediately creating a sense of jubilation. — G.F.
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“Zoila”
This song unfolds with an energizing mix of rhythmic drums, harmonious Colombian gaita sounds, guitar riffs and rich melodic tones from the accordion. Against this vibrant backdrop, Vives’ distinctive voice rises as he passionately delivers poignant verses, culminating in a joyful chorus dedicated to “Zoila,” the charming woman who has captured his heart. This colorful track envelops you in its sound and takes you on a journey through Colombia’s coastal regions. — I.F.
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“Ella”
A soft cumbia and rock fusion — penned by Iván Benavides, who also wrote “La Tierra del Olvido” — brings to life “Ella.” Lyrically, it’s a poetic exploration of a woman’s wonders, depicted through natural metaphors such as air, water and wind. For example: “She’s like the air/ Necessary to breathe/ But she escapes when you hug her” and “She’s like water/ Like water to drink/ And she’s also the cause/ Of this strange thirst.” Vives ultimately describes a desired and unattainable love interest through vital elements. — J.R.
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“Pa Mayté”
One of the two tracks from the album that made it onto the Billboard charts, “Pa’ Mayté” is an explosion of flavor and joy, with its infectious wordplay, champeta fusion, and other rhythms from Colombia’s Caribbean coast. “Y ahí llego yo/ Llego yo y ahí vamo’ a ve’/ Y ahí vamo’ a ve’/ Vamo’ a ve’ cómo es goza’/ Cómo es goza’/ Es goza’ con el bembé,” Carlos Vives belts out to unleash the party over the sound of gaita, accordion and tambora, traditional instruments of vallenato.
Written by Vives, Ivan Benavides and Ernesto Ocampo, “Pa’ Mayté” pays tribute to Mayté Montero, a renowned gaitera and songwriter from Cartagena and part of Vives’ band, La Provincia. A staple at parties and karaoke nights, the song — which has gotten generations to “goza’” (have a good time) over the past three decades — was fundamental in bringing Caribbean sounds to the international stage, and remains one of the most iconic and recognizable tracks in Vives’ repertoire. — SIGAL RATNER-ARIAS
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“La Tierra del Olvido”
As the first single from La Tierra del Olvido, the album’s eponymous song — arguably the most representative and decisive of Carlos Vives career — truly launched vallenato beyond its borders and opened the doors of the world to the fusion of genres like rock and pop with this and other Colombian rhythms.
Written by Vives with Iván Benavides, “La Tierra del Olvido” is beautiful and sublime, both musically and lyrically, evoking poetic imagery of nature with verses that express the intensity of love and longing. “You have the key to my heart/ I love you more than my life/ Because without your love, I would die,” Vives repeats in the chorus of this modern vallenato, a milestone in the history not only of Colombian music, but of Latin music in general — and a classic that continues to stand the test of time. — S.R.A.