Harry Styles’ latest venture is sure to please.
The “Watermelon Sugar” singer’s lifestyle brand Pleasing — which sells nail polish, fragrance, apparel and more — has made a turn into the bedroom with a new launch: sex toys.
“Pleasing Yourself is the result of our radical pursuit of that which feels good,” reads the company’s website.
Tomorrow, the brand is dropping a $68 vibrator and $25 lube that “put pleasure exactly where it belongs: in your hands,” its site stated.
“Please Yourself Like You Mean It,” the brand wrote in an Instagram teaser video, featuring the pop star, 31, jotting the tagline down on a piece of paper, then reciting it at the end of the clip.
“now can we get a nail polish color to match our new vibrator,” one person quipped in the comment section. “we simple love a man who listens to what the people want,” another wrote.
“HANDS?? ARMS?? VOICE?!?!?!?! WE ARE SOOOOO BACK,” a third said, as the video showed a quick glimpse of Styles’ tattooed body.
Styles launched the brand in late 2021, debuting with four nail polishes and two skincare products.
“It’s starting with nail polish, because that was kind of the birth of what it was for,” Styles said in an interview with Dazed after introducing the label.
He added, “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
They’ve since expanded into makeup, sweatshirts and more before heading into the intimacy category.