Mackage, the Montreal-based lifestyle brand, has tapped soccer goalie Dominik Livaković to be the face of the third iteration of its Protect Your Craft campaign.
Livaković, goalkeeper for the Croatian National Team and the Turkish Süper Lig Fenerbahçe SK team, was photographed against iconic New York City backdrops such as a subway station, leaning against a taxi and visiting a bodega.
“Being a goalkeeper is about more than just physical skill — it’s about staying ready in every moment, whether I’m on the field or navigating everyday life in the city, I move with purpose,” Livaković said. “Mackage offers pieces that move with me — giving me the freedom to adapt, to perform and to look sharp doing it.”
The collection in the campaign includes transitional outerwear including the Cole, a tailored wool peacoat with a modular collar system; the Dominic, a leather jacket; the Emilio, a satin bomber; the Victor, a lightweight down jacket, and the Ralph-HT, a reversible houndstooth coat in wool and cotton twill.
Dominik Livaković in the Mackage campaign.
Courtesy of Mackage
“Dominik represents the essence of ‘Protect Your Craft’ — focused, disciplined and uncompromising in his pursuit of excellence,” said Tanya Golesic, chief executive officer of Mackage. “Whether he’s commanding the field or moving through the city, he carries an understated strength that reflects what Mackage stands for: protection through elevated design. We’re proud to partner with him for this next chapter.”
The prior faces in the Protect Your Craft campaign were soccer player Joško Gvardiol and tennis player Donna Vekić.