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    Malbon Founders Create Capsule for Fabletics

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     The Malbons are branching out beyond their core golf brand.

    For the first time, Stephen and Erica Malbon, founders of the popular Malbon Golf brand, are collaborating with Fabletics on a capsule collection for men and women that blends active performance with golf-inspired streetwear.

    In October, the married couple brought former Nike executive Aaron Heiser on board as its first chief executive officer, allowing them to move into the role of co-chief creative officers and apparently freeing them up to take on other projects.

    “This collaboration with Fabletics gave us the opportunity to step into our roles as creative directors in a new and exciting way,” said Stephen and Erica Malbon. “Merging our complementary perspectives — grounded in a shared mission to cultivate fashion-forward sportswear — was incredibly rewarding. We’re proud of the pieces we created and can’t wait for our community to experience them.”

    “Creating Stephen and Erica Malbon for Fabletics was a once-in-a-lifetime opportunity for us,” said Don Ressler, Fabletics’ cofounder. “As a brand, we pride ourselves on pursuing authentic collaborations that not only push the boundaries and expectations of activewear, but that bring like-minded creative powerhouses together to challenge buyers’ perception of where fashion and performance can intersect — something I know we’ve accomplished with this collection.”

    He added that the collection offers the Malbons’ “unmistakable creative approach to golfwear” and blends it with Fabletics’ high-performance, fashionable activewear at an accessible price point.”

    The Stephen and Erica Malbon for Fabletics line can be worn off the course as well.

    JAY KOLSCH

    The 27-piece unisex collection can be worn both on and off the course and includes a minidress, pleated pant and windbreaker for women — all new styles for Fabletics. For men, the brand’s Don Pant has been reinvented in a pull-on pant and shorts style with a baggier fit and belt loops.

    Several of the pieces sport bold patterns, including three conversational prints from illustrator Brandon Campbell — desert, coastal and pines — that feature graphics of the nature and animals. The color palette is soft and includes bone, seafoam, bay blue and Sedona sunrise.

    The collection offers inclusive sizing with menswear ranging from XS to XXL with some pieces offered up to 4X, and women’s from XXS to 4X. Prices range from $14.95 to $134.95 and will be available beginning Wednesday at Fabletics stores and online.

    Stephen and Erica Malbon for Fabletics

    Stephen and Erica Malbon for Fabletics feature pieces for men and women.

    JAY KOLSCH

    “At the heart of our brand is the belief that golf should be accessible to everyone and that includes what you have access to wearing on the green that makes you feel and look good while not sacrificing performance,” said the Malbons. “This is the first time we have teamed up as creative directors, so for us to find the right partners to bring our shared vision to life was key and that’s exactly what we found in Fabletics. They are fellow disruptors — for them, in activewear — and we are thrilled that we could combine forces to create something entirely unique to both our brand DNAs.”

    The El Segundo, Calif.-based Fabletics was cofounded in 2013 by Kate Hudson and TechStyle Fashion Group while Malbon Golf launched in 2017.



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